B2C Management Software Review Strategy 
Paul Hobcraft
SEPTEMBER 14, 2018
Recently, I got caught up in some announcement by Siemens, where they announced the acquisition of Mendix, the Low-Code providers, for the explicit purpose to combine Mendix with Siemens MindSphere, claiming it has the potential to cover off all elements of the Smart App Stack. That got my attention.
Qmarkets
JULY 31, 2023
Qmarkets’ innovation management software facilitates idea generation, evaluation and implementation, collaboration, and data analysis. OmniStrada will support businesses in tailoring the platform and implementing innovation management programs and processes. That’s where we come in.
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Brunner
JANUARY 5, 2024
Then you spot it — a competitor’s ad for a similar item, complete with a discount code and free shipping. It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Emily Nobers is an integrated planning manager at Brunner. We’re happy to chat!
Brunner
OCTOBER 21, 2022
These channels, on the other hand, are less tightly targeted for B2B but still hit the right people if the strategy behind the targeting is tactical. LinkedIn seems to be behind on bot blocking and crediting back any spend that occurs due to them being so strong on their platform. Is LinkedIn’s premium audience worth it?
New Markets Advisors
OCTOBER 11, 2018
For quite some time, the world’s top management thinkers have been telling us that customer centricity is the key to success. Regardless of whether you’re looking at customers from a B2B, B2C, or internal (process improvement) lens, journey mapping allows an organization to put itself in the customer’s shoes.
Innovation 360 Group
SEPTEMBER 6, 2015
New customer mind-set, power of influencing other buyers’ opinion and higher expectations , easily communicated through social medias or other channels (TripAdvisor or Booking.com and their respective customer reviews are perfect examples of this revolution in B2C activities).
The Inovo Group
APRIL 17, 2017
We have created a world in which humans are no longer capable of understanding, much less managing, by themselves. In these companies, the CEO drives the digital vision and strategy (41% of these CEOs set the digital strategy, while 59% understand and support it). These are primarily B2C companies (e.g.,
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