Brunner
NOVEMBER 27, 2023
Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.
ITONICS
NOVEMBER 6, 2020
How to stay on the pulse of the ever-changing trends in consumer behavior by implementing technologies into the own business model. The B2C insurance industry is undergoing significant change as it adapts to the challenges and opportunities presented by the digital age we live in.
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ITONICS
NOVEMBER 6, 2020
How to stay on the pulse of the ever-changing trends in consumer behavior by implementing technologies into the own business model. The B2C insurance industry is undergoing significant change as it adapts to the challenges and opportunities presented by the digital age we live in.
Paul Hobcraft
SEPTEMBER 14, 2018
Technology is radically altering our need for innovation. We see increasingly innovation is feeding off the “ digital response rate ” Connecting technology and innovation is altering how we should re-access organizations ability to build out. I got a lot out of that mapping that is continuing to take my thinking out.
Tim Kastelle
MARCH 13, 2016
On top of this, from an incumbents’ point of view, there are legitimate reasons for rejecting a new technology. But incumbents would be willing to make changes if a new technology proves to be truly disruptive and the long-term benefits are worth it. It will become a hotbed for innovation in 2016 and the coming years.
Brunner
NOVEMBER 22, 2019
If you’re a B2C retail brand, chances are eCommerce is a priority, but how strong is your social commerce presence when it comes to a 2020 marketing plan? eMarketer further cites an August 2019 survey conducted by BizRate Insights that reports social commerce ranked among the most-used emerging Ecommerce behaviors by US consumers.
Innovation 360 Group
SEPTEMBER 6, 2015
New customer mind-set, power of influencing other buyers’ opinion and higher expectations , easily communicated through social medias or other channels (TripAdvisor or Booking.com and their respective customer reviews are perfect examples of this revolution in B2C activities). The knowledge, information and technologies are available.
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