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Social Networks and Big Data: the best strategy for getting to know your customers

mjvinnovation

This is because the volume of daily data produced in these virtual environments is a real gold mine for companies prepared to prospect for it. Keep reading to understand how you can benefit from the combination of Social Networks + Big Data. Social Networks: the gold mine of data. And Big Data is the tool for the job. ?

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Parkinson’s Law and the Peter Principle – are they relevant to innovation?

Idea to Value

10 people write 10 reports in 10 hours. If you hire 10 more people how many reports will all 20 people write in the same time? The reasoning is that first, managers crave power and more people to order about and, second, more people create more work for each other. How many incompetent managers do you see?

Report 148
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Automakers Must Partner Around Big Data

Corporate Innovation

Tesla has taken a lesson from Apple, Google, Facebook and Amazon, four companies that obsess about connecting pieces of data and using it to better understand their consumers and tailor their services to provide the right experience. Further imagine that I opt in to allow my automaker to access my calendar and my Uber data.

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Automakers Must Partner Around Big Data

Corporate Innovation

Tesla has taken a lesson from Apple, Google, Facebook and Amazon, four companies that obsess about connecting pieces of data and using it to better understand their consumers and tailor their services to provide the right experience. Further imagine that I opt in to allow my automaker to access my calendar and my Uber data.

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Automakers Must Partner Around Big Data

Corporate Innovation

Tesla has taken a lesson from Apple, Google, Facebook and Amazon, four companies that obsess about connecting pieces of data and using it to better understand their consumers and tailor their services to provide the right experience. Further imagine that I opt in to allow my automaker to access my calendar and my Uber data.

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Sorting through our Innovation Management Tools

Paul Hobcraft

We all are caught up in handling and understanding different management tools. There are management tools that have become ‘enshrined’ in organizations and many of the executives become settled on the ones they have bothered to learn or seemingly do the job. Tracking the trends on Management Tools.

Tools 100
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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

However, the advertising and communications industry is highly competitive and faced with a threat from self-service technology companies such as Marketo, Pardot, Hubspot, Persado, Ayboll, Shopify, Magento, BigCommerce, Hootsuite, Buffer and Sprout Social.