Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

Design Thinking 117

Design Thinking Design Marketing How To 117

Tullio Siragusa

SEPTEMBER 25, 2023

Case Study: Airbnb’s Personality Shift and Rebranding Background: Founded in 2008, Airbnb started as a platform that allowed homeowners to rent out their spaces to travelers. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. Harness tools like interviews, surveys, and ethnographic studies.

Design Thinking 118

Design Thinking Tips Design Training 118

Tullio Siragusa

MARCH 25, 2024

Encourage Product Longevity and Reusability: Design products for durability, repairability, and recyclability. Involve employees in brainstorming sessions to find circular solutions, making them active participants in the transition.

Leadership 62

Leadership Policies Culture Collaboration 62

Leanstack

NOVEMBER 3, 2016

In the best case, they’d have an improved design. This is also when Fabi ran into Sebastian (software engineer), who would make the 4th member of the core team. Business Model Brainstorming During the eMBA course, the class started applying Running Lean and brainstormed several possible business models.

Case Study 52

Case Study Study Underperforming Technical Team LEAN 52

Tullio Siragusa

NOVEMBER 27, 2023

Case Studies of Bottom-Up Approach Success Many organizations have successfully implemented bottom-up strategies. Impact: HCL’s approach has been a case study in business schools and a beacon for companies looking to leverage employee-driven innovation. Adapting and Evolving: Flexibility is key in a bottom-up approach.

System 62

System Case Study Policies Culture 62

Inceodia

FEBRUARY 6, 2019

I started my career as a software engineer in the ’90’s when waterfall was our go-to project method. McKinsey’s research in digital strategy discovered that, “speed in strategy links with financial outperformance” in the companies they studied. Agile was software’s antidote to the inflexible waterfall system.

Learning 40

Learning eBook Agile Software Engineering 40

Open Innovation EU

OCTOBER 11, 2017

The effect has been studied by for instance Belderbos and it also an indication of the strength of (inter)regional collaboration, according to OECD. Route 10: Co-design. It has become a main topic of research within design thinking. Route 2: Co-patenting. Route 3: Spin-off. Route 4: Collaborative Innovation.

Open Innovation 85

Open Innovation Crowdsourcing Innovation Collaboration 85