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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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The Magic of Process: Department of Labor

IdeaScale

Even in their first case study with IdeaScale, the Department of Labor outlined a repeatable seven step process which they have used for numerous citizen engagement campaigns: 1. Articulating the Challenge. Build the Team. Process Definition. Stimulate the Dialogue. Data Analysis. Implementation.

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The implementation of the Composable Innovation Enterprise Framework?

Paul Hobcraft

I wonder if that is the current incumbents, be these current innovation management software providers or individuals inside the organizations resisting change, as it brings significant uncertainty of change and disruption to the (inadequate) process, one that I feel is not fit for today’s and tomorrow’s innovation purpose.

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Culture of Innovation Video and Case Study: Cambia Health Solutions Transforms the Health Care Landscape Through Innovation

Planview

This blog features a new video of how Cambia drives employee engagement through its Pitchwell program and features their case study centered around their “app-a-thon challenge,” focusing on “the big problems in healthcare”. The Cambia Health Solutions Case Study: Creating a Culture of Innovation. Pitchwell Video.

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Case Study: Airbnb’s Personality Shift and Rebranding Background: Founded in 2008, Airbnb started as a platform that allowed homeowners to rent out their spaces to travelers. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg.

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Revolutionizing Sales with Generative AI: Unleashing the Power of Sales Enablement

Tullio Siragusa

Marketing materials, such as brochures and case studies. Here are ways to integrate Genrative AI with sales enablement: Content creation: Generative AI can be used to create a variety of sales enablement materials, such as product brochures, case studies, and email templates. Sales playbooks, scripts, and templates.

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The Power of Bottom-Up Systems in Organizational Success

Tullio Siragusa

Case Studies of Bottom-Up Approach Success Many organizations have successfully implemented bottom-up strategies. Impact: HCL’s approach has been a case study in business schools and a beacon for companies looking to leverage employee-driven innovation. Adapting and Evolving: Flexibility is key in a bottom-up approach.

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