Use Anticipation to Turn Disruption Into Opportunity
Daniel Burrus
JUNE 5, 2019
Now, not everyone has it in their homes because YouTube TV, Sling TV, and other new, emerging technologies have disrupted the broadcast industry. Why did they become the disrupted and not the disruptor? A key to success for a company that’s facing disruption–adopt a strategy of embrace and extend. The Dangerous Assumption.
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