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Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

The Attention Economy: A New Paradigm In this era of digital saturation, the concept of the attention economy has emerged as a new paradigm, fundamentally changing how businesses approach marketing and engagement. It’s not simply about who shouts the loudest; it’s about who can engage consumers in the most meaningful and memorable way.

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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

Why Command-and-Control Culture Fails Stifles Creativity and Innovation A command-and-control culture tends to stifle creativity and innovation, as it leaves no room for employees to contribute their ideas or think outside the box. Employees become mere executors of orders, leading to a lack of engagement and motivation.

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11 female innovation leaders share their definition of innovation

Idea to Value

I contacted a selection of my fellow innovation experts (this time all women) to see how they talk about innovation with their clients, and compiled the results for you here. I asked them all: What is your definition of “innovation”? What mistake do companies often make when they talk about innovation?

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Tackling Digital Transformation Challenges with Ease: Strategies for Success

Tullio Siragusa

Overcoming Cultural Resistance and Change Management One of the most significant challenges in digital transformation is addressing the cultural resistance that arises from change. Engage key stakeholders from across the organization to ensure their support and commitment. Lastly, monitor progress and adapt as needed.

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Embracing AI and Automation: The Future of Work and Business Sustainability

Tullio Siragusa

To adapt to these changes, businesses must invest in reskilling and upskilling programs to help employees stay relevant and transition to new roles. Video conferencing tools like Zoom or Microsoft Teams enable face-to-face interactions and maintain team cohesion.

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4 Tips on Defining Success from Innovation Enterprise Interview with Metlife’s John Geyer

Planview

Culture Change and Market Growth. It’s a given that innovation efforts should yield returns. But according to Geyer, the positive changes they drive within a company are equally as important as the revenue and new markets they generate. Higher Employee Engagement. Remember, too, that not all companies are created equal.

Tips 40
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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

This could include weekly meetings or status updates, to ensure both teams are aware of progress, changes, and challenges. This can include blog posts, white papers, case studies, videos, and social media content. This can help keep both teams aligned and working towards the shared vision.