From Consumer to Collaborator: A Look at Open Innovation
OCTOBER 23, 2019
Because it invests customers in product development, it can also be useful from a marketing perspective or if you want to use crowdsourcing, but don’t want to deal with the downsides of the entire internet having a vote on your product. The best method for drawing on open innovation is to have a platform designed for it that encourages participation while giving you control of the process. To learn about how open innovation platforms work, request a demo today!