BrainZooming

JUNE 14, 2016

I was talking with an executive charged with implementing an innovation strategy for a new company initiative. While the business objectives and expectations are lofty, the budget available to fund the innovation strategy has disappeared. 16 Keys for Finding Resources to Accelerate Your Innovation Strategy.

eBook 40

eBook Resources Strategy Strategy 40

BrainZooming

JUNE 21, 2017

We were listening in on an internal innovation strategy call conducted by one of our clients. The key question was, “Where’s the beef with this innovation strategy?”. They seemed ready to jump through hoops to justify the innovation strategy to the CEO. 3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss.

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Strategy Strategy Strategic Thinking eBook 117

BrainZooming

FEBRUARY 26, 2018

The 2018 Fast Company Most Innovative Companies issue arrived Saturday. It’s always a wonderful inspiration for strategic and creative thinking questions (plus it’s exciting that we have a current client among the companies recognized). 16 Creative Thinking Questions from the Most Innovative Companies.

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Creative Thinking Creativity Company eBook 89

BrainZooming

MARCH 30, 2017

Fanatics introduced disruptive innovation to its marketplace with an agile strategy. It also uses its agile strategy to market apparel for niche opportunities where it might sell as few as ten t-shirts. We thought the list was intriguing, so we secured the go ahead to share the strategic thinking questions with you here.

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Strategic Thinking Agile Disruption Strategy 40

BrainZooming

MARCH 7, 2018

Is your business-to-business brand looking for new product ideas, stronger innovation strategy opportunities, and a bigger impact ? We took that approach when developing an innovation strategy workshop for a B2B manufacturer. How can you orient your innovation strategy to the experiences THEY have? – Mike Brown.

Strategy 72

Strategy Strategy eBook Strategic Thinking 72

BrainZooming

FEBRUARY 7, 2017

How solid is the strategy implementation process at your organization? Some companies move seamlessly from ideas to strategies to execution. Other organizations continually struggle with translating great new product or process improvement strategies into results. Which type of organization is yours? for short).

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eBook Strategy Strategy Project 40

BrainZooming

NOVEMBER 16, 2017

Looking for ways to spice up your organization’s strategic planning process before you lock into the same old strategy ideas shaped by your senior team’s conventional wisdom? Try asking surprising strategic planning questions to push your leadership team toward new thinking. Don’t settle for boring strategic planning.

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Strategy Strategy Strategic Thinking Underperforming Technical Team 76

BrainZooming

AUGUST 10, 2018

As with lots of innovation questions, my quick response was we have an eBook for that. Resources are a common barrier to innovation, download the Brainzooming innovation eBook, 16 Keys for Finding Resources to Accelerate Your Innovation Strategy. Accelerate will help you think about potential resources in dramatically new ways.

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Strategy Strategy Strategic Thinking eBook 45

BrainZooming

NOVEMBER 13, 2017

What are all the change management strategy roles a change agent plays? We were working with an organization on its future vision while facilitating its strategic planning process. Despite the static language, strategic conversations with the team suggested they possessed a legitimate interest in pursuing innovative strategies.

Strategy 93

Strategy Strategy Change Management 93

BrainZooming

MAY 31, 2017

Are your employees celebrities within your branding strategy activities? I’m asking about whether you feature your employees within your branding strategy in ways that allow them to attract attention and accolades for how great it is to have them as part of your brand? Busy is about doing what the company does.

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Strategy Strategy eBook Strategic Thinking 69

BrainZooming

MAY 29, 2020

I also created and delivered a 6-part webinar series addressing The New Important for businesses trying to innovate and restart during the pandemic; the webinar series involved a 2 ½ hour combination of existing and new frameworks plus creating six eBooks in five weeks. The New Important – Strategy in a Pandemic-Shaped World.

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Strategy Strategy eBook Strategic Thinking 59

BrainZooming

MARCH 13, 2017

I was talking with an engineer at a company that primarily employs engineers. The company focuses on materials testing. He told me how difficult it is for the organization to consider an innovation strategy. 2 Ways to Take a Fresh Look at Outside-In Innovation Strategy. The reason why? That’s what they are used to doing.

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Strategy Strategy eBook Strategic Thinking 63

BrainZooming

APRIL 15, 2016

Interestingly, the most challenging situation for Brainzooming strategic thinking workshop success is when it includes TOO MANY individuals viewing themselves as creative. Talking with someone about the most difficult Brainzooming strategic thinking workshop EVER inspired the blurb below. Yes, you read that right.

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Strategic Thinking Creativity Creative Thinking eBook 40

BrainZooming

FEBRUARY 25, 2019

Reviewing the Fast Company World’s Most Innovative Companies issue suggested fourteen potential innovation themes based on the strategies the magazine reported. Based on this list, think ahead: What you would do NOW to prepare if 2020 were going to be the year of. Selecting Your Organization’s Innovation Theme.

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eBook Strategic Thinking Technical Review Strategy 99

BrainZooming

NOVEMBER 2, 2017

During this year’s presentations, I’ll be covering both brand strategy (Thursday) and social-first stories (Friday). 9 Areas to Tune-Up Your Brand Strategy for Peak Performance. Strategic Thinking Exercises – 5 Questions to Test Your Vision Statement Impact . Strategic Thinking Exercises – Where Does Your Brand Live? .

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Strategy Strategy Strategic Thinking Exercises 71

BrainZooming

OCTOBER 6, 2015

We, however, routinely share how we do things via our methodology, tools, and learnings from Brainzooming strategic thinking workshops. Why Do We Give Away So Many Strategic Thinking Exercises? Strategic Thinking – Exercises and Tools for Creative Thinking and Strategy. What to Blog About?

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Strategic Thinking Exercises Creative Thinking eBook 40

BrainZooming

OCTOBER 20, 2016

The more typical adjectives that come to mind when you think about strategy planning in your organization likely include: Tedious. Do those words sound more like familiar adjectives for the strategy planning you have participated in previously? That is why we developed a new strategy planning resource just for you !

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eBook Strategy Strategy Meeting 40

BrainZooming

JULY 20, 2017

A Bait and Avoid Customer Experience Strategy. Think about the customer experience strategy implications of this bait and avoid policy. Stop again and consider whether this bait and avoid customer experience strategy is smart. Choosing a Horrendous Strategy. Stop there for a minute.

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Strategy Strategy Policies eBook 79

BrainZooming

APRIL 6, 2016

I am in New York today delivering a Brainzooming branding strategy workshop on Engaging Your Internal Brand Team. The event is the Brand Strategy Conference. Our content addresses collaborative ways to strategically engage employees in creating and delivering the best brand experience. Mike Brown.

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Engagement Strategy Strategy Strategic Thinking 40

BrainZooming

JANUARY 3, 2018

He was a client team member on a customer experience strategy engagement several years ago. They need a compelling brand position, messaging, and a content marketing strategy that grows their volume of interested prospects and leads to strong growth to satisfy the global company that just acquired the brand.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

BrainZooming

FEBRUARY 23, 2018

We were facilitating report outs at a strategy planning workshop after multiple teams tackled developing high-level plans to improve various employee challenges in a relatively high-performing company. Four of the five report outs in this strategy planning workshop were delivered by female leaders in the organization.

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Strategy Strategy Brainstorming eBook 98

BrainZooming

APRIL 23, 2018

We facilitated a two-day innovation strategy workshop for nearly two hundred members of a prominent, long-established brand’s marketing organization. The innovation strategy workshop covered a variety of topics related to disruptive innovation. That’s where except appears to mess things up in strategic ways.

Strategy 45

Strategy Strategy Strategic Thinking Disruption 45

BrainZooming

JULY 5, 2017

I’ll admit it: my views on innovation strategy have been dramatically shaped by working in a Fortune 500 corporation. The size and scale of opportunities you pursue, even in a company that was not always all that innovative, oriented me to think a big team and significant dollars are vital for real innovation.

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Strategy Strategy Learning eBook 84

BrainZooming

FEBRUARY 28, 2018

People still ask if I miss working for a Fortune 500 company. That sentiment all revolves around our content marketing strategy. The client we’re onsite with today working on an innovation strategy comes with an intriguing history. At the company he was at, there was no opportunity to work with us.

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eBook Strategic Thinking Exercises Strategy 70

BrainZooming

AUGUST 2, 2017

Is there such a thing as a quick check to determine whether a strategic plan is on the right track or not ? While reviewing mini-strategic plans attendees developed at a recent logistics company customer event we facilitated, I relied on one that works well. How faithfully the steps carry out the stated strategy.

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Strategic Thinking Exercises eBook Groups 0

BrainZooming

JANUARY 26, 2016

I fielded a request for a few ideas on social engagement for an upcoming eBook an online company is creating. One of the questions related to how brands can set themselves apart through a customer experience strategy and outstanding customer engagement. Innovation Strategy to Grow Your Business?

Strategy 40

Strategy Strategy eBook Strategic Thinking 40

BrainZooming

FEBRUARY 21, 2018

With nearly 2,400 articles (at time of publication) on strategy , branding , and innovation , it’s safe to say there’s a ton of content on the Brainzooming website. This new reader was seeking information on managing strategy and innovation inside an organization described as fearing change.

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Strategic Thinking Exercises eBook Strategy 73

BrainZooming

MAY 24, 2017

The business strategy focus revolved around how an executive can maintain confidences while employing confidential information to best benefit his or her organization. It is a topic relevant to any senior executive immersed in business strategy. How should you go about handling confidential information within your business strategy?

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Strategy Strategy How To Strategic Thinking 69

BrainZooming

JUNE 10, 2016

My natural inclination when it comes to business strategy is to identify what is MOST IMPORTANT and build everything around that. Tie the objectives, priorities, and strategies to a very tight focus for an organization. There was a nearly month-long labor strike at the transportation company where I worked.

Strategy 40

Strategy Strategy Creativity eBook 40

BrainZooming

MARCH 2, 2017

What types of strategic planning activities are in a strategic thinking workshop ? That this is taking place during a period when many companies are IMPLEMENTING strategies suggests you understand the importance of strategy even beyond initial planning. These activities often happen before a group convenes.

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Strategic Thinking eBook Exercises Groups 40

BrainZooming

AUGUST 2, 2016

Have you ever taken a moment to consider what gets in the way of your company fully embracing business innovation ? We were leading a creative thinking workshop for a subsidiary of a German-owned, privately-held company. 7 Strategies for Conquering Business Innovation Fears. Do you suppose it is fear of change?

Strategy 40

Strategy Strategy eBook Innovation 40

BrainZooming

MARCH 10, 2017

The article highlighted innovation strategy options that drug companies are using to instill and support risk-taking behaviors. These companies are trying to motivate researchers facing daunting odds for bringing a drug successfully to market. Letting Go when an Innovation Strategy Isn’t Working.

Strategy 88

Strategy Strategy Innovation Idea Generation 88

BrainZooming

MAY 31, 2016

Based on several stories last week extolling the benefits of being “lazy” when it comes to innovation strategy, you would think the LAZY days of summer are here a few weeks early (at least in the northern hemisphere). 4 Examples Where NOT Acting Might Be a Smarter Innovation Strategy. Yet, consider these stories.

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Examples Strategy Strategy Strategic Thinking 40

BrainZooming

NOVEMBER 4, 2016

For as much as we share about the Brainzooming approach to strategy, creativity, and innovation, I still frequently get the question, “What is it The Brainzooming group does?”. companies that do what we do is one of the most important ways The Brainzooming Group provides tremendous value for the right organizations and C-level executives.

Strategy 40

Strategy Strategy Underperforming Technical Team eBook 40

BrainZooming

DECEMBER 4, 2017

Too often, budget meetings aren’t strategic. From personal experience, these twelve reasons all contribute to the disconnect: The meetings are adversarial , as if the people inside the company are trying to rip off the company by requesting money to run it. Budget meetings solve for numbers and do not solve for business results.

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Meeting Strategic Thinking eBook Strategic Management 94

BrainZooming

JUNE 29, 2017

Someone downloaded a free Brainzooming strategy eBook, noting his biggest strategy challenge is “how to do a strategic planning process when you are new.” Secure copies of previous plans and strategy documents, and don’t settle for the first things people offer you. Getting to What Is Strategic.

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Resources Strategic Thinking Comparison Strategy 86

BrainZooming

JULY 25, 2016

The thing is, unsuccessful employee engagement strategies are not an employee problem. It is a LEADERSHIP problem when purported employee engagement strategies are not working. We see great leaders among our clients successfully taking steps that meaningfully involve employees in shaping strategy and implementation.

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Engagement Strategy Strategy Strategic Thinking 40