Remove Comparison Remove Competition Remove Design Remove Product Development
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Use Intuition for Innovation Just Like Apple and Target

Leapfrogging

Robyn Waters, the former vice president of trend, design and product development, once told me the same thing. Participants in the first group are asked to select the best apartment immediately after reading the comparisons–they don’t have time to really think about their choice.

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Creating New "Benefit Delivery Vehicles"

Innovation in Practice

So how do you build the right product or service? For that, you need to do a detailed comparison of how your product compares to the competition's, feature by feature. . First is what features the product must have to compete against the competition and also satisfy the customer.

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Creating a brand that lasts.

Mike Shipulski

But there’s a more powerful way to improve your brand, and that’s to map your products to reliability. It’s far a more difficult game than the quantified head-to-head comparison of fuel economy and it’s a longer play, but done right, it’s a lasting play that is difficult to beat. That’s not a typo.

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Using Wikis to Document UI Specifications

Boxes and Arrows

Introduction The role of the interaction designer is to specify the interface’s behaviors and elements, so that engineers know what to build and how the product should operate. However, designers should be aware of a wiki’s benefits and drawbacks for documentation, since UI specs uniquely reflect a project and its context.