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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

This idea quickly became popular in technology companies and areas like Silicon Valley where it was used as evidence of a need to launch first (even if you didn’t have a working product), spend big on marketing and get customers at any cost. And competition has its advantages.

Strategy 257
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Discontinuous Innovation: Transforming Industries & Creating New Markets

Qmarkets

In this article, we delve into the essence of discontinuous innovation, its impact on the competitive landscape, and how businesses can harness its transformative potential. Defining Discontinuous Innovation Discontinuous innovation introduces significant technological leaps or entirely new business models , much like radical innovation.

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Top 3 Alternative Assets for your Business Innovation Strategy

Qmarkets

In this blog, we will share the additional ‘innovation assets’ that many companies are yet to include in their business innovation strategy. This can result in the formation of ideas for new products and strategies, which ultimately can create competitive advantage and deliver incredible ROI.

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Top 3 Alternative Assets for your Business Innovation Strategy

Qmarkets

In this blog, we will share the additional ‘innovation assets’ that many companies are yet to include in their business innovation strategy. This can result in the formation of ideas for new products and strategies, which ultimately can create competitive advantage and deliver incredible ROI.

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Urgent Message for CMOs of Challenger Brands

Brunner

The result of that impact has revealed where businesses have significant gaps in digital readiness (especially challenger brands that may be at a competitive disadvantage with digital investment and scale). Do you have technology that aggregates and stores customer/consumer data across all appropriate touchpoints?

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The Art of Decision-making as an Innovation Leader

Idea to Value

These are without a doubt all very important topics, but they still pale in comparison to decision-making. Accept that your strategy and business plans will always be wrong. You still need goals, and a strategy, and it still makes sense to have plans, but you just have to accept that they will have many flaws in them.

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The AQX Series: A Convergence of Internal and External Data for 360 Analytics

Anaqua

In the third post of our blog series, we spoke with Vincent Brault, Senior Vice President of Product and Innovation, about the importance of analytics and how new technology is helping to reshape its use in the IP industry. The industry started with mostly automotive companies, and now technology and insurance companies are getting involved.

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