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12 Resources to Lead a Strategic Planning Process When You’re New

BrainZooming

In that type of situation, we recommend using strong strategic thinking questions and frameworks to quickly understand the situation, the players, and the opportunities. Getting to What Is Strategic. Strategic Thinking Questions to Identify What Matters for a Brand. What Is Strategic and What Isn’t?

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3 Ways to Stay Ahead of Disruptive Brands Screwing Up Your Customer Expectations

BrainZooming

You might even engage a firm specializing in competitive intelligence to do this. To the extent that they have meaningful comparisons in other industries , search out the highest-performing providers outside your market. Rapidly deploy effective strategic thinking exercises to spur innovation.

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3 Creative Thinking Skills Ideas from Gas Can 2016

BrainZooming

Joe Cox, Engagement Director at Barkley , shared a creative thinking exercise comparable to Julie Cottineau’s Brand Twist exercise where you take two brands, put them together, and imagine new possibilities. Creative Thinking Skills Idea: I love the idea of pushing the brand comparison beyond Nike, Apple, and Starbucks.

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Capabilities and Leadership Close the Skills Gap in Manufacturing

Innovation 360 Group

But how do you hire for creativity, innovation and strategic thinking, and create the right culture to support and develop it? Finding and engaging the innovators within, those employees with an entrepreneurial outlook and the right “personas”, are key to driving innovation initiatives across the organization.

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3 Big Differences between Branding Strategy and Advertising

BrainZooming

Advertising focuses on depicting the marketable aspects of the customer experience, communicating them to prospects and reinforcing them with current customers. Branding incorporates communications plus people, product, and physical evidence. Advertising focuses on communications and promotional activities.