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Fusing Human and Technology to Enable Innovation Ecosystems to Thrive

Paul Hobcraft

“Fusing” human engagement with technology enablement involves creating a harmonious integration of human collaboration and technological tools to enable an ecosystem’s successful development and operation. Consider tools for communication, collaboration, data sharing, and decision-making.

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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Then you have to consider the role of data in daily responsibilities but also within the larger marketing ecosystem. Engage past marketing.

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Trends in AI: Should You View Data as a Product?

Planview

Historically, companies had two approaches to deriving value from data. Some companies used a grassroots approach, where individual people and teams mined their own data stores for insights as needed. Neither can handle the amount of data coming in from customers and internal operations. The problems with those approaches?

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Exploring the Power of Generative AI for enhancing CX – Marketing and Customer support/ Engagement

Acuvate

By leveraging the power of data analytics and marketing automation, businesses can harness Generative AI to endless opportunities. Understanding Generative AI for Customer experience Generative AI is a branch of artificial intelligence that involves training models to generate new content based on existing data.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Exploring the Power of Generative AI for enhancing CX – Marketing and Customer support/ Engagement

Acuvate

By leveraging the power of data analytics and marketing automation, businesses can harness Generative AI to endless opportunities. Understanding Generative AI for Customer experience Generative AI is a branch of artificial intelligence that involves training models to generate new content based on existing data.

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AI-Powered Design Thinking: Accelerating Innovation and Insights

Leapfrogging

When organizations integrate artificial intelligence in design thinking , they enhance their ability to process large volumes of data, uncover hidden patterns, and deliver personalized experiences. AI complements human creativity, enabling teams to translate complex data into meaningful insights and innovative solutions.

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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up?