BrainZooming

MAY 27, 2016

One competitive response is to try to explain to customers why they don’t really need what they think they need. Or the competitor that drags all the other competitors kicking and screaming into a new market reality. Download this free, concise eBook to : Identify your organization’s innovation profile.

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Creativity eBook Strategic Thinking Exercises 53

BrainZooming

MARCH 13, 2017

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

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Strategy Strategy eBook Strategic Thinking 63

BrainZooming

MARCH 3, 2017

Yesterday, we identified the six types of strategic planning process activities we use to design a client’s strategic thinking workshop. To facilitate you going deeper into thinking about how these activities function within a strategic planning process workshop, here are articles in each of the six areas.

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Strategic Thinking Exercises Underperforming Technical Team eBook 40

BrainZooming

MAY 2, 2016

Using even just a few smart tools and techniques, however, you can eliminate these NO’s to a successful innovation strategy and move yourself and your organization to innovative ideas setting you apart from the competition. Download this free, concise eBook to : Identify your organization’s innovation profile.

Strategy 40

Strategy Strategy Strategic Thinking eBook 40

BrainZooming

AUGUST 13, 2018

Years ago, I attended a services marketing conference sponsored by a prominent university. If there is a possibility that disruptive brands are blowing up conventional customer experiences in your market, here is a checklist of tactics you can implement to attempt to remain ahead of the situation: #1.

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Disruption Strategic Thinking Survey eBook 45

BrainZooming

NOVEMBER 9, 2015

You probably can’t stop, research different strategic thinking exercises, and incorporate them into your strategy session. What can you do right away to turn deadly strategic thinking exercises into fun strategic planning exercises? Strategic Planning Exercises Can Be Fun.

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Exercises Strategic Thinking Underperforming Technical Team eBook 40

BrainZooming

FEBRUARY 13, 2017

Decompose the vision into strategic dimensions. Strategic dimensions are areas where an organization has the opportunity to make major decisions or where industry players are creating competitive advantage. Market areas served. Examples include: Business models. Product line breadth. Organizational structure.

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Strategy Strategy Exercises Strategic Thinking 81

BrainZooming

MAY 24, 2017

Beyond trade secrets and insider knowledge that could move markets, organizations consider a wide variety of information as confidential. ” Market-Moving and Insider Information. When the new service reached the market, the staff of another, competitive subsidiary visited my office to try to understand the market implications.

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Strategy Strategy How To Strategic Thinking 69

BrainZooming

FEBRUARY 21, 2017

It could be a surprise competitive move , an unanticipated external event, or a new type of internal crisis demanding attention. Remember, the heart of the plan is spelling out two or three steps to get started; it’s not a fully-formed strategic plan. Market-changing competitive moves.

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eBook Strategy Strategy Competition 65

BrainZooming

OCTOBER 23, 2017

The occasion was presenting our first strategic market plan at Yellow Transportation (whose name was Yellow but whose color was orange) to the senior leadership team. Over time, another guy in the department and I got into an informal competition for who could have more orange stuff. Current Orange Socks.

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BrainZooming

JANUARY 27, 2016

The Kansas City American Marketing Association monthly lunch addressed that question. On a market segmentation chart, Pat was making the point that there are multiple ways to grow from innovation. The innovation team spent 15% of its time on core brand renovation to enhance competitiveness. – Mike Brown.

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Strategy Strategy Strategic Thinking Innovation 40

BrainZooming

SEPTEMBER 29, 2017

“Inside the Executive Suite” from Armada Corporate Intelligence featured an article this week with strategic planning questions based on Amazon. Inspired by an article in The Wall Street Journal by professor Scott Galloway, they lay out five strategic imperatives Amazon uses to disrupt markets and grow.

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Strategy Strategy Conference Marketing 73

BrainZooming

FEBRUARY 17, 2017

Think about the price comparison tool Progressive Insurance ads feature. To keep potential customers from third-party sites, Progressive offers competitive price comparisons, even though it does not always win. Simplification can be a very attractive market position. In the new Brainzooming strategy eBook 321 GO! ,

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Strategy Strategy Comparison Internet of things 53