Competition Ideation Marketing Strategic Thinking 
BrainZooming
MAY 19, 2016
While that might be a comforting perspective if you’re fond of business isolationism, it’s rarely true once you start to explore the business strategically. We were working recently with a company that, based on its competitive and business situation, could certainly lay some claim to having a unique business situation.
Leapfrogging
MARCH 19, 2024
At each gate, key criteria are assessed by a cross-functional team, which may include factors like market viability, technical feasibility, and financial projections. Integrating AI into the phases and gates processes is essential for organizations striving to maintain a competitive edge in today’s fast-paced market.
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BrainZooming
JANUARY 13, 2016
A sidewalk message to navigate the way to what is already a very visible landmark reminds me of my wife’s marketing activities in college. Before we dated, she was in charge of marketing for student activities at Fort Hays State University where we both earned our bachelor’s degrees. Louis arch. Using the St.
BrainZooming
JANUARY 4, 2016
They reported the team’s defensive coordinator, Bob Sutton, told them that when planning competitive strategy , “I want to stay out of ‘never’ and ‘always.’”. What fantastic competitive strategy advice to incorporate this time of year as you implement new strategies. Who Sees Predictable Competitive Strategy Moves?
Leapfrogging
FEBRUARY 9, 2024
The Impact of Innovation on Organizational Growth Innovation is the driving force behind sustained organizational growth and competitive advantage. It propels companies forward, allowing them to adapt in rapidly changing markets and to respond effectively to evolving customer needs.
BrainZooming
MAY 27, 2016
One competitive response is to try to explain to customers why they don’t really need what they think they need. Or the competitor that drags all the other competitors kicking and screaming into a new market reality. Rapidly deploy effective strategic thinking exercises to spur innovation.
BrainZooming
MAY 2, 2016
Using even just a few smart tools and techniques, however, you can eliminate these NO’s to a successful innovation strategy and move yourself and your organization to innovative ideas setting you apart from the competition. Rapidly deploy effective strategic thinking exercises to spur innovation.
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