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How to Set Up an Ideation Session that Delivers Breakthrough Results

Flying Fish Lab

Every great product or service in the market today started out as an idea in someone’s head, and it was brought to life by a group of creative, motivated, and inspired people. Ideation: Planting the seeds of creativity. Knowing what ideation is and that it’s needed in the creativity process is one thing.

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How to Set Up an Ideation Session that Delivers Breakthrough Results

Flying Fish Lab

Every great product or service in the market today started out as an idea in someone’s head, and it was brought to life by a group of creative, motivated, and inspired people. Ideation: Planting the seeds of creativity. Knowing what ideation is and that it’s needed in the creativity process is one thing.

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The Creative Cliff Illusion

Idea to Value

When do you have your best ideas: Right at the beginning of creative work, or later on when you are exhausted? Interesting new research sheds a light on how you might be wrong about your own creative process. They think that their creativity will fall off a sharp cliff. This was termed the Creative Cliff Illusion.

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Turning Reverse Engineering of Business Goals into Strategies

Tullio Siragusa

In business it can be a creative process on how to bring about new change, and innovation. The information about its process, functions or design is extracted to determine how all the pieces fit together. While for a business, the steps might be to check its outcome first, then determine the input, functions, and process.

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Persona Grata

Boxes and Arrows

As for adoption, many say they use personas, but few designers I’ve met actually use them as a part of their core creative process. The fundamental understanding of users is important, not the document itself. Deliverables and Documentation Special topic: Personas' What are personas used for? Build empathy.

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10 Ways to Improve Your Company's Broken Ideation Process

Idea Champions

How would you frame the question you want your creative team noodling on this week? Well, this phenomenon also applies to a company's ideation process. If your Account Services department (or whoever writes project briefs) delivers vague, incomplete, or hard-to-read briefs to your "creatives", you got trouble in River City.

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10 Ways to Improve Your Company's Broken Ideation Process

Idea Champions

How would you frame the question you want your creative team noodling on this week? Well, this phenomenon also applies to a company's ideation process. If your Account Services department (or whoever writes project briefs) delivers vague, incomplete, or hard-to-read briefs to your "creatives", you got trouble in River City.