Helping to Build a Culture of Innovation: Utilizing the “Whip”
Robert Brands
JUNE 14, 2016
Why Your Organization Needs a “Whip” to Help Build a Widespread Innovation Culture. The innovation book Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival establishes a foundation of 10 Key Imperatives intended to help everyone from beginners to seasoned innovators. Whips are the “innovation enforcers” within an organization. A portfolio that reflects shared innovation goals.
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