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A Beginner’s Guide to Web Site Optimization—Part 1

Boxes and Arrows

The performance metrics are chosen to directly reflect your site’s business goals and might include things like how many product purchases were made on your site (a sales goal), how many people signed up for the company newsletter (an engagement goal), or how many people watched a self-help video in your FAQ section (a customer service goal).

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IA Summit 10 - Day 1

Boxes and Arrows

Kevin Hoffman, Experience Director at Happy Cog East, explores approaches for identifying business strategy, company culture, and project risks before you even shake your client’s hand for the first time. He then walks us through the strategy behind Happy Cog’s kickoff process for some of their clients.

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Your New Excuse to Get an Xbox

Boxes and Arrows

The televised Video Game Awards is in its sixth year and the influence of gaming culture is increasingly appearing in the mainstream. Imagine a website where visitors also feel and behave this way: they are engaged and focused, unaware of time, unselfconscious, and feeling rewarded.

Video 44
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Information Architecture for Audio: Doing It Right - Boxes and Arrows: The design behind the design

Boxes and Arrows

Usability Engineering for Audio Because audio differs, some of the established techniques used in web development cannot be applied audio. Wireframes, card sorting exercises or eye tracking can be used to evaluate information architecture or interface design, but these techniques do not work for developing and testing audio content.

Design 61