Lead Scoring in B2B Sales: Transforming the Process with Design Thinking
Tullio Siragusa
FEBRUARY 6, 2023
For example, you may discover that certain criteria are not as effective as you thought, or that you need to adjust the values assigned to each. Example Use Cases There are several examples use cases for lead scoring using Design Thinking in a B2B environment. Test it with a small group of leads and gather feedback.
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