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Do you know how much your customers needs have changed?

Jeffrey Phillips

Previously, I wrote that companies will need to focus on business model and process innovation over product innovation. The question we have, then, is: will consumers come back and acquire and consume products and services in the same quantities, and at the same rate, as they did before the pandemic?

Change 269
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New innovation realities require new mindsets and tools

Jeffrey Phillips

However, the focus for today's innovation needs may be too narrow. Traditionally, the "jobs to be done" were relatively discrete and narrowly focused, often leading to product features or benefits. Whole product refers to the idea that the majority of customers don't want to buy untested, unproven technologies.

Tools 162
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Becoming an innovative company: better late

Jeffrey Phillips

Determine what innovation should do for you In the past, all innovation was focused on product innovation, to create new and better products. The real impact (and real return) is in business model, experience and service innovation. Disrupt someone else, increment within your existing markets and segments.

Company 100
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Peter Glasheen

Innovation 360 Group

Originally Technically qualified through to R&D, Innovation, Sales, Marketing & General Mgt with MBA qualifications. Innovation Management. Design Thinking. Marketing Management. Product Innovation. Product Marketing. Areas of expertise. Business Consulting.

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Peter Glasheen

Innovation 360 Group

Originally Technically qualified through to R&D, Innovation, Sales, Marketing & General Mgt with MBA qualifications. Innovation Management. Design Thinking. Marketing Management. Product Innovation. Product Marketing. Areas of expertise. Business Consulting.

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Peter Glasheen

Innovation 360

Originally Technically qualified through to R&D, Innovation, Sales, Marketing & General Mgt with MBA qualifications. Innovation Management. Design Thinking. Marketing Management. Product Innovation. Product Marketing. Areas of expertise. Business Consulting.

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Khaldoun Aboul-Saoud

Innovation 360 Group

Background: Khaldoun is an experienced, executive, design thinking, User Experience, leadership and change management consultant, who provides consulting and coaching for executive clients and business units. Organization Design. Design Thinking & Innovation. Innovation Management. Culture Change.