Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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Tullio Siragusa

AUGUST 22, 2022

Gain Better User Adoption the Design Thinking Way. What Is Design Thinking? Design Thinking assists organizations in creating value for people. As designers unveil or identify issues, they can bring about innovative solutions. Multiple methodologies move forward the Design Thinking process.

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Design Thinking Design Underperforming Technical Team Idea Generation 62

Tullio Siragusa

SEPTEMBER 25, 2023

Case Study: Airbnb’s Personality Shift and Rebranding Background: Founded in 2008, Airbnb started as a platform that allowed homeowners to rent out their spaces to travelers. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. It’s these submerged elements that truly define a brand.

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Design Thinking Tips Design Training 118

Tullio Siragusa

DECEMBER 5, 2022

Marketing materials, such as brochures and case studies. Here are ways to integrate Genrative AI with sales enablement: Content creation: Generative AI can be used to create a variety of sales enablement materials, such as product brochures, case studies, and email templates. Sales playbooks, scripts, and templates. Click Here.

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Generative AI Case Study Design Thinking Artificial Inteligence 71

Tullio Siragusa

JULY 25, 2022

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. In the world of b2b tech, data is even more important.

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Tullio Siragusa

SEPTEMBER 11, 2023

In a world where word of mouth spreads like wildfire, and employees can share their experiences anonymously through social media and employment review sites, the importance of good leadership cannot be overstated. According to a study by Businessolver, 93% of employees are more likely to stay with an empathetic employer.

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Tullio Siragusa

JANUARY 29, 2024

This leads to higher levels of team engagement, innovation, and performance. Case Studies and Evidence Real-life examples of companies that have embraced mindfulness and well-being programs highlight significant benefits, including reduced turnover, lower healthcare costs, and improved bottom-line results.

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