BrainZooming

SEPTEMBER 28, 2015

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. Increase focus for your team with productive strategy questions everyone can use.

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

BrainZooming

FEBRUARY 26, 2016

When discussing a strategic planning or innovation strategy engagement with a client, we use the graphic below to design our recommended approach. We created a fast-paced half-day in-person workshop for a small group of sales and marketing leaders at an animal pharma company. Having Sales Leaders Vet and Expand Ideas.

Collaboration 40

Collaboration Creative Thinking Exercises Groups 40

BrainZooming

NOVEMBER 13, 2015

It was only after pulling into the parking lot at Kris and Kate’s Ice Cream Treats on the return trip that something even more incredible than the building’s design jumped out: the best brand promise ever. “If you can think it, we can make it.” Actively engage stakeholders in strategy AND implementation success.

Strategy 40

Strategy Strategy Guidelines Engagement 40

BrainZooming

JULY 6, 2017

They kept talking about the design of our facilities and employee behaviors, making me wonder why we were there. Those topics seemed far removed from what our marketing team could effectively improve and align in our company. It was also clear that branding agency thought about them strategically while our advertising agency didn’t.

Strategy 15

Strategy Strategy Comparison Conference 15