Remove Disruption Remove Marketing Remove Product Development Remove Software Development
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Digital Transformation - an interview

Huub Rutten

I asked him what is really new and disruptive. Huub, you are right we digitize our products and processes since we use chips and sensors. Most of the software is still embedded. Most of the software is still embedded. Disruptive? But it changes the business, the marketing and the support services.

Agile 52
article thumbnail

Digital Transformation - an interview

Huub Rutten

I asked him what is really new and disruptive. Huub, you are right we digitize our products and processes since we use chips and sensors. Most of the software is still embedded. Most of the software is still embedded. Disruptive? But it changes the business, the marketing and the support services.

Agile 52
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article thumbnail

Digital Transformation - an interview

Huub Rutten

I asked him what is really new and disruptive. Huub, you are right we digitize our products and processes since we use chips and sensors. Most of the software is still embedded. Most of the software is still embedded. Disruptive? But it changes the business, the marketing and the support services.

Agile 52
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The Rise of Product Management

Moves the Needle

The memo that started it all sounds more like modern product marketing than product management, but your mileage may vary. It was their job to ensure all aspects of the product development process were aligned and working together. The primary function was to serve as the bridge between Engineering and Marketing.

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Digitization Chief Engineer Michael

Huub Rutten

Dear reader, let me share with you a conversation I had with the Chief Engineer Digitization & Software Development of a large company that produces complex electronic devices with many software elements in and around them. For him electronics and software development is second nature, and he is savvy about physics.

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Digitization Chief Engineer Michael

Huub Rutten

Dear reader, let me share with you a conversation I had with the Chief Engineer Digitization & Software Development of a large company that produces complex electronic devices with many software elements in and around them. For him electronics and software development is second nature, and he is savvy about physics.

article thumbnail

Digitization Chief Engineer Michael

Huub Rutten

Dear reader, let me share with you a conversation I had with the Chief Engineer Digitization & Software Development of a large company that produces complex electronic devices with many software elements in and around them. For him electronics and software development is second nature, and he is savvy about physics.