BrainZooming

OCTOBER 6, 2015

The conventional wisdom is you give away “what” you do as part of content marketing, but not “how” you do what you do. We, however, routinely share how we do things via our methodology, tools, and learnings from Brainzooming strategic thinking workshops. What to Blog About?

Strategic Thinking 40

Strategic Thinking Exercises Creative Thinking eBook 40

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Not sure what the right marketing language is? Building the Team.

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

BrainZooming

JUNE 21, 2017

Download: FREE Innovation Strategic Thinking Fake Book. Are you making the best use of customer input and market insights to deliver innovation and growth? This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas.

Strategy 117

Strategy Strategy Strategic Thinking eBook 117

BrainZooming

JULY 5, 2017

The size and scale of opportunities you pursue, even in a company that was not always all that innovative, oriented me to think a big team and significant dollars are vital for real innovation. Given that, moving to an entrepreneurial environment in 2009 was new territory when it came to learning innovation strategy lessons.

Strategy 84

Strategy Strategy Learning eBook 84

BrainZooming

AUGUST 29, 2017

Each group can add additional comments to the other group’s assessment based on their learning from the initial work. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? Download this free, concise ebook to : Identify your organization’s innovation profile.

Strategy 74

Strategy Strategy eBook Strategic Thinking 74

BrainZooming

NOVEMBER 2, 2017

I’m in Las Vegas this week, speaking at the Specialty Equipment Market Association show in Las Vegas. Strategic Thinking Exercises – 5 Questions to Test Your Vision Statement Impact . Listening to & Learning from Customers. Establishing a Clear Market Position. Establishing a Clear Market Position.

Strategy 71

Strategy Strategy Strategic Thinking Exercises 71

BrainZooming

JANUARY 24, 2019

Even cynical types were openly surprised at the insights and learnings. It was what I’d imagined, as a child, that college would be like: a big group of friendly people who are genuinely excited about learning and doing good in the world. NEW FREE Download: 16 Keys for Finding Resources to Accelerate Your Innovation Strategy.

Conference 74

Conference Strategic Thinking Creativity Resources 74

BrainZooming

JUNE 20, 2016

Chuck facilitated multiple engaging, high-energy strategic innovation sessions for us at Yellow Corporation. We started dabbling within our market planning team to help our internal clients generate new ideas, too. We’d do these sessions as part of strategic planning. We’d then turn to preparing a strategic plan.

Exercises 67

Exercises Strategic Thinking Strategy Strategy 67

Paul Hobcraft

JUNE 27, 2017

If you have a clear strategic understanding of the needs of the business you are getting more of the understanding of where-to-play and how-to-win in your innovation activities and market investment. Here is a download to its cascading effect approach: Cascading Choices for Greater Alignment (a PDF file).

Strategy 203

Strategy Strategy Innovation Engagement 203

BrainZooming

NOVEMBER 7, 2017

Looking back ten years, suffice it to say that starting to write and publish about the work I was first doing in the Fortune 500 world as a VP of Strategic Marketing and then in launching Brainzooming was one of the most important career decisions I ever made. Today is the day to download your copy of 321 GO!

Leadership 69

Leadership Strategic Thinking eBook Guidelines 69

BrainZooming

SEPTEMBER 28, 2015

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. That is why weeks such as the last one are so rewarding and filled with learning.

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

BrainZooming

APRIL 6, 2016

The branding strategy workshop came about from talking to too many executives that think it’s okay to let employees in on branding changes at the same time (or even after) customers learn about them. Strategic Thinking Questions to Identify What Matters for a Brand. Supporting a High-Performing Internal Brand Team.

Engagement 40

Engagement Strategy Strategy Strategic Thinking 40

BrainZooming

MARCH 21, 2017

How do you move from creative thinking into action? That was a persistent question during a recent Brainzooming strategic thinking workshop that also included a heavy dose of content on creative thinking. They also wanted a sense of when and why you should think creatively.

Creative Thinking 61

Creative Thinking Creativity Strategic Thinking eBook 61

BrainZooming

NOVEMBER 24, 2015

Do you need to take better advantage of your brand’s customer inputs and market insights to generate innovative product ideas? With the right combination of perspectives from outside your organization and productive strategic thinking exercises, you can ideate, prioritize, and develop your best innovative growth ideas.

Underperforming Technical Team 40

Underperforming Technical Team eBook Strategic Thinking Exercises 40

BrainZooming

OCTOBER 12, 2015

They’ll never learn to work themselves out of trouble. Yes, Ned Yost makes conscious decisions to tolerate failure in order to learn. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? You can’t do it when you quick-hook starting pitchers.

Strategic Thinking 40

Strategic Thinking eBook Exercises Innovation 40

BrainZooming

FEBRUARY 29, 2016

That proved to be true; since that time, we have collaborated on two American Marketing Association national market research conferences several years ago and a creative workshop a few months ago. So take advantage of every opportunity daily to grow the people around you and to learn from them in turn.

Leadership 40

Leadership Strategic Thinking eBook Conference 40

BrainZooming

JUNE 28, 2016

Executives that SHOULD know how to develop and write a strategic plan struggled. We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners. A marketing manager is generally the expert on a particular product line.

Exercises 65

Exercises Strategy Strategy Collaboration 65

BrainZooming

OCTOBER 15, 2015

While having a daily deadline has become less stimulating creatively over the years, I shudder to think of how much experience and the number of strategic thinking exercises that would have come and gone without any documentation if not for the Brainzooming blog. Yes, you can do too much of a good thing. – Mike Brown.

Strategic Thinking 40

Strategic Thinking Exercises eBook Guidelines 40

BrainZooming

DECEMBER 8, 2015

What can other regulated businesses learn from the JetBlue example that they can adapt? ” While the JetBlue example is an actual case study in the making, don’t limit your organization in thinking that’s the only strategy for innovating around regulations. Via Armada Corporate Intelligence.

Strategy 40

Strategy Strategy Strategic Thinking eBook 40

BrainZooming

APRIL 21, 2017

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. FREE Download: “Results!!! Via Armada Corporate Intelligence.

Strategy 72

Strategy Strategy Underperforming Technical Team Technical Review 72

BrainZooming

FEBRUARY 26, 2016

We created a fast-paced half-day in-person workshop for a small group of sales and marketing leaders at an animal pharma company. 10 Keys to Engaging Stakeholders to Improve Strategic Results. FREE Download: “Results!!! Having Sales Leaders Vet and Expand Ideas. – Mike Brown.

Collaboration 40

Collaboration Creative Thinking Exercises Groups 40

BrainZooming

JANUARY 27, 2016

The Kansas City American Marketing Association monthly lunch addressed that question. On a market segmentation chart, Pat was making the point that there are multiple ways to grow from innovation. One chart depicted (I think) growth factors in the beer market from 2012 to 2014. Lackluster innovators can catch up quickly.

Strategy 40

Strategy Strategy Strategic Thinking Innovation 40

BrainZooming

MARCH 21, 2016

The eBook includes three strategic thinking exercises you can use with your internal brand team to invite collaboration, solicit input, and create early learning opportunities. Download Your Free Internal Branding Strategy eBook!

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

DECEMBER 17, 2015

Today’s Blogapalooza article is from Lindsay Santee , a marketing manager and student in Max Utsler’s Innovation in Management of Communications class at The University of Kansas. Download our FREE “Taking the No Out of InNOvation eBook to help generate extreme creativity and ideas!

Strategy 40

Strategy Strategy eBook Innovation 40

BrainZooming

MARCH 6, 2017

My friend explained that over a period of years, her bosses shot down every dynamic possibility she proposed as a creative marketing idea. Her learned reluctance to push bold creative ideas now creeps into other situations where she does have tremendous latitude to introduce bold ideas. Or does it just seem silly? Mike Brown.

Creativity 75

Creativity Underperforming Technical Team Creative Thinking eBook 75

BrainZooming

JANUARY 9, 2018

EAG: I think it’s the fact that when you saw that the market wasn’t doing what it had been doing, you took things into your own hands and found a way to do it anyway. It was a huge learning curve, and there are a lot of lessons still being learned. I’m like, WHAT?! He says, It was really good! I was so impressed!

Creativity 0

Creativity Video Project Marketing 0

BrainZooming

JANUARY 4, 2017

If you want to make a profit, you have to learn to manage costs really well. Share what you’ve learned with other people if it can help them. Download our FREE “Taking the No Out of InNOvation eBook to help generate extreme creativity and ideas! Take time to have fun and laugh. Sales is a numbers game.

eBook 77

eBook Creativity Strategy Strategy 77

BrainZooming

OCTOBER 20, 2015

At the Chicago Traffic Club conference last week , I presented on social media strategy and content marketing. I talked specifically about how The Brainzooming Group social media presence increases our contact points, benefitting our market position and sales. Download it Today! And get this.

Strategy 40

Strategy Strategy eBook Marketing 40

BrainZooming

FEBRUARY 28, 2017

I long ago learned an important lesson about corporate branding decisions : no matter how many intriguing, mentally-engaging brand strategy conversations you have among senior executives, those conversations NEVER lead to final decisions. You’ll learn ways to help your team: Move forward even amid uncertainty.

eBook 40

eBook Strategy Strategy Leadership 40

BrainZooming

FEBRUARY 17, 2017

Simplification can be a very attractive market position. How can we cut the market price of what we offer by ½ to dramatically boost customer value? These questions cause you to decouple market price from the cost to produce what you offer. You’ll learn ways to help your team: Move forward even amid uncertainty.

Strategy 53

Strategy Strategy Comparison Internet of things 53

BrainZooming

SEPTEMBER 21, 2015

I’ll share real-life examples that touch on strategy, creativity, innovation, and EVEN social media and content marketing. All this time spent in church during the heart of my business career has profoundly shaped my perspective and learning. Strategic Thinking – Are You Leaving Room for Unknown Ideas?

Leadership 40

Leadership Strategic Thinking Creativity eBook 40

BrainZooming

NOVEMBER 13, 2015

I think we just stumbled over our newest brand experience exercise! – Mike Brown. FREE Download: “Results!!! Creating Strategic Impact” Leaders are looking for powerful ways to engage strong collaborators to shape shared visions. They need strategic thinkers who can develop strategy and turn it into results.

Strategy 40

Strategy Strategy Guidelines Engagement 40

BrainZooming

DECEMBER 11, 2015

This strategy focuses on marketing and distribution. You have a creative product or service, but the market isn’t rewarding the work. Explore the typical marketing issues: The product isn’t matching audience preferences and needs changing or more time to find an audience. They are a good place to start exploring.

Creative Thinking 40

Creative Thinking Creativity How To eBook 40

BrainZooming

OCTOBER 7, 2015

The first post for this semester is from Laura Berry, a master’s student in Integrated Marketing Communication. Laura works in marketing for a global engineering and construction company that is working to bridge tradition with innovation. 5 Characteristics that Set Game Changing Ideas Apart by Laura Berry. – Laura Berry.

Change 40

Change eBook Creativity Marketing 40

BrainZooming

OCTOBER 22, 2015

We use strategic thinking exercises and questions as “detours” around organizational thinking that is in a rut. Asking questions in a different way than is typically done forces people to look at new possibilities and actually think before blurting out the standard answers. Opportunities come about when.

Strategic Thinking 40

Strategic Thinking Exercises Analysis Examples 40

BrainZooming

OCTOBER 14, 2015

And look for more creative thinking for sales content as we ramp up for a half-day client-specific workshop right back in Chicago before the end of the year. Download our FREE “Taking the No Out of InNOvation eBook to help you generate extreme creativity and ideas! – Mike Brown.

Creative Thinking 40

Creative Thinking Exercises Creativity eBook 40

BrainZooming

MARCH 10, 2017

These companies are trying to motivate researchers facing daunting odds for bringing a drug successfully to market. The innovation strategy options include cultivating company culture, celebrating failures with parties and awards, and making sure they are failing as fast as possible with sufficient learnings. Failing and Learning.

Strategy 88

Strategy Strategy Innovation Idea Generation 88