BrainZooming

JULY 24, 2017

More often, however, it seems great ideas come along with a variety of other things that are not going to add tremendous value to creating great strategy. That’s when having the strategic thinking skills to extract the great ideas from everything else is so vital to them seeing the light of day and getting the consideration they deserve.

Strategic Thinking 81

Strategic Thinking eBook Exercises Analysis 81

BrainZooming

JUNE 21, 2017

We were listening in on an internal innovation strategy call conducted by one of our clients. The key question was, “Where’s the beef with this innovation strategy?”. They seemed ready to jump through hoops to justify the innovation strategy to the CEO. 3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss.

Strategy 117

Strategy Strategy Strategic Thinking eBook 117

BrainZooming

MAY 8, 2018

5 Strategic Thinking Questions to Engage Employees in Reorganization. I offered him five strategic thinking questions: When is our organization at its best in performing the variety of activities we do? Looking for Fresh Insights to Drive Strategy? Download our FREE eBook: Reimagining the SWOT Analysis.

Strategic Thinking 56

Strategic Thinking Engagement eBook Exercises 56

Paul Hobcraft

JUNE 27, 2017

Most organizations are seeking solutions to the necessary connections between Strategy and Innovation. Often it is within the strategies that should be outlined, lies the potential new spaces to play for innovation’s design. Innovation needs a much stronger alignment to strategy, they need connecting far better.

Strategy 203

Strategy Strategy Innovation Engagement 203

BrainZooming

MARCH 30, 2017

The folks at Armada Corporate Intelligence profiled a Bloomberg Businessweek story on Fanatics , the sports apparel manufacturer and marketer, in its Inside the Executive Suite. Fanatics introduced disruptive innovation to its marketplace with an agile strategy. Developing an Agile Strategy. via Shutterstock.

Strategic Thinking 40

Strategic Thinking Agile Disruption Strategy 40

BrainZooming

FEBRUARY 12, 2018

What is the insight I’m not seeing that could make our content marketing strategy make sense?” ” An attendee at the 2018 Social Media Strategies Summit conference in San Francisco made that comment. She can’t change either of the first two strategic expectations.

Marketing 93

Marketing Strategy Strategy Conference 93

BrainZooming

APRIL 12, 2017

The Power of Positive Thinking Plus Strategic Thinking Questions. As an alternative, I tried being more like my dad, coupling the power of his positive thinking with the strategic thinking questions that are so comfortable for me. Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions.

Strategic Thinking 56

Strategic Thinking eBook Strategy Strategy 56

BrainZooming

FEBRUARY 9, 2017

That’s why instead of typing out nine strategic thinking questions from various business conversations (and contemplations) so far this week, I decided to Sharpie marker and share them with you in this image. These are strategic thinking questions our clients are asking. Branding and Marketing. Innovation.

Strategic Thinking 40

Strategic Thinking eBook Guidelines Tips 40

BrainZooming

JANUARY 11, 2017

I jotted down the questions since I saw them as a strong strategic thinking exercise. A Strategic Thinking Exercise for Determining Trustworthiness. Applying this Strategic Thinking Exercise Broadly. This is a great example of a simple strategic thinking exercise to speed and sharpen decision making.

Strategic Thinking 40

Strategic Thinking Exercises eBook Analysis 40

BrainZooming

MARCH 7, 2018

Is your business-to-business brand looking for new product ideas, stronger innovation strategy opportunities, and a bigger impact ? We took that approach when developing an innovation strategy workshop for a B2B manufacturer. How can you orient your innovation strategy to the experiences THEY have? – Mike Brown.

Strategy 72

Strategy Strategy eBook Strategic Thinking 72

BrainZooming

OCTOBER 11, 2016

Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. It received enough attention that we decided to share an additional strategic thinking exercise that puts a twist on the typical SWOT analysis. We can help!

Strategic Thinking 40

Strategic Thinking Exercises Analysis Underperforming Technical Team 40

BrainZooming

AUGUST 7, 2017

A similar phenomenon applies to brand strategy. You may think your brand is strong and ready to withstand anything that might come its way. But all the while, competitors or market forces you may not even suspect are disrupting your place in the market. 104 Possibilities to Disrupt Your Brand Strategy.

Disruption 68

Disruption Strategy Strategy Strategic Thinking 68

BrainZooming

APRIL 5, 2016

The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40

BrainZooming

APRIL 4, 2016

A New Add to Our Extreme Creativity Strategic Thinking Exercises. Thinking about the statement further and the audacity of trying to do “the impossible with nothing” suggested this idea was the ultimate in extreme creativity. ” Why are we adding this strategic thinking question?

Strategic Thinking 40

Strategic Thinking Exercises eBook Creativity 40

BrainZooming

AUGUST 29, 2017

Their processes turned out to be lax and inconsistent, which resulted in their customer experience strategy being the same. 3 Steps to Developing Consistent Customer Experience Strategy Processes. Off the top of my head, I suggested the following strategy to strengthen the consistency of their customer experience strategy.

Strategy 74

Strategy Strategy eBook Strategic Thinking 74

BrainZooming

JANUARY 13, 2016

A sidewalk message to navigate the way to what is already a very visible landmark reminds me of my wife’s marketing activities in college. Before we dated, she was in charge of marketing for student activities at Fort Hays State University where we both earned our bachelor’s degrees. Innovation Strategy to Grow Your Business?

Strategic Thinking 40

Strategic Thinking eBook Exercises Marketing 40

BrainZooming

AUGUST 10, 2018

Resources are a common barrier to innovation, download the Brainzooming innovation eBook, 16 Keys for Finding Resources to Accelerate Your Innovation Strategy. Accelerate will help you think about potential resources in dramatically new ways. What is the first innovation strategy question to ask? Case Studies.

Strategy 45

Strategy Strategy Strategic Thinking eBook 45

BrainZooming

MAY 31, 2017

Are your employees celebrities within your branding strategy activities? I’m asking about whether you feature your employees within your branding strategy in ways that allow them to attract attention and accolades for how great it is to have them as part of your brand? Want to guess the response to the idea?

Strategy 69

Strategy Strategy eBook Strategic Thinking 69

BrainZooming

JANUARY 7, 2016

Yes, I’m serious about that strategic thinking question. If you struggle with those questions, take a time out right away and do the strategic thinking needed to get back in touch with the love in what you do. While its clients are businesses, it is ultimately a part of a consumer market that is ALL about love.

Strategic Thinking 40

Strategic Thinking eBook Strategy Strategy 40

BrainZooming

NOVEMBER 2, 2017

I’m in Las Vegas this week, speaking at the Specialty Equipment Market Association show in Las Vegas. During this year’s presentations, I’ll be covering both brand strategy (Thursday) and social-first stories (Friday). 9 Areas to Tune-Up Your Brand Strategy for Peak Performance. Establishing a Clear Market Position.

Strategy 71

Strategy Strategy Strategic Thinking Exercises 71

BrainZooming

OCTOBER 6, 2015

The conventional wisdom is you give away “what” you do as part of content marketing, but not “how” you do what you do. We, however, routinely share how we do things via our methodology, tools, and learnings from Brainzooming strategic thinking workshops. Creative Thinking Skills – 200+ Tips and Tools.

Strategic Thinking 40

Strategic Thinking Exercises Creative Thinking eBook 40

BrainZooming

FEBRUARY 24, 2017

In case you missed any Brainzooming strategy planning eBooks, here are seven to jump start your strategic planning exercises and better engage your team in shaping your organization’s direction. You can download your copies by clicking on the titles or the covers of the eBooks below. Reimagining the SWOT Analysis (Download).

Exercises 94

Exercises Tools eBook Strategic Thinking 94

BrainZooming

FEBRUARY 22, 2016

During in-person and online strategic planning workshops , we regularly use a strategic thinking exercise that helps leadership groups quickly identify a shared future vision statement. The descriptions are purposely neither good nor bad; they simply represent ways an organization could pursue the strategy.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Groups 40

BrainZooming

DECEMBER 12, 2017

We were set to work with a client team exploring the customer experience strategy they’d introduce to their internal customers. Each of the four roles were intended to help push the group’s thinking on its customer experience strategy in varied ways. 4 Roles to Push Bold Customer Experience Strategy Thinking.

Strategy 79

Strategy Strategy eBook Strategic Thinking 79

BrainZooming

MARCH 7, 2017

That was the question from two nonprofit executives tasked with planning market research to support a new marketing plan. Before diving into planning market research, I asked about old research they had. 14 Questions Before Planning Market Research. Examining Your Own Previous Market Research. That’s a Start!

Marketing 64

Marketing Survey Strategic Thinking eBook 64

BrainZooming

JANUARY 3, 2018

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. The focus was on getting the best, actionable brand strategy foundation elements in place ASAP so they can implement.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

BrainZooming

OCTOBER 17, 2017

I stopped by the grocery store to use the ATM the other morning before leaving for New York to deliver a content marketing strategy workshop today at the Social Media Strategies Summit. Finding nothing even remotely appealing, I headed for the door, not expecting to witness a solid customer experience strategy lesson.

Strategy 0

Strategy Strategy eBook Strategic Thinking 0

BrainZooming

JULY 20, 2017

A Bait and Avoid Customer Experience Strategy. Think about the customer experience strategy implications of this bait and avoid policy. Stop again and consider whether this bait and avoid customer experience strategy is smart. Choosing a Horrendous Strategy. Stop there for a minute.

Strategy 79

Strategy Strategy Policies eBook 79

BrainZooming

MAY 11, 2017

Whenever we discuss using questions to foster disruptive innovation strategy , it prompts objections. They counter suggesting strategic thinking questions as a starting point over-promises and ignores all the other dynamics involved. 13 Exercises for Disruptive Innovation Strategy: Disrupting Thinking eBook.

eBook 77

eBook Disruption Exercises Strategy 77

BrainZooming

MARCH 13, 2017

He told me how difficult it is for the organization to consider an innovation strategy. 2 Ways to Take a Fresh Look at Outside-In Innovation Strategy. They could also take the outside-in innovation strategy approach we wrote about recently: look at other testing situations ripe for speeding up and solve those. The reason why?

Strategy 63

Strategy Strategy eBook Strategic Thinking 63

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Not sure what the right marketing language is?

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

BrainZooming

MARCH 26, 2018

5 Strategic Thinking Questions to Stop Undermining Your Success. With that perspective, reconnect with the granddaddy of all strategic thinking questions: What are we trying to achieve? Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Branding and Marketing. Innovation.

Strategic Thinking 79

Strategic Thinking eBook Strategy Strategy 79

BrainZooming

MARCH 20, 2017

Short Story: With strategic thinking tools, you want dependable ones that deliver help to move forward in a smart fashion – no matter how unusual the tool may seem. We share many Brainzooming strategy, innovation, and branding tools. Yes, prayer works as a business strategy tool. Here are two recent examples.

Tools 77

Tools Strategy Strategy eBook 77

BrainZooming

JUNE 24, 2016

An attendee at the Curacao Social Media and Content Marketing Strategy Workshop raised a new (for me) and pertinent question: What are ideas to go live with brand impact? Nevertheless, thinking of content marketing strategy analogies , brands doing live video strikes me as very similar to “destination TV.”

Marketing 56

Marketing Strategy Strategy Video 56

BrainZooming

NOVEMBER 17, 2017

Other than a big dose of help from outside forces , what are dependable ways to identify meaningful strategic themes? This is important because latching onto the right groupings for ideas will make all the difference when highlighting and simplifying smart strategy recommendations. 10 Cues to Identify Strategic Themes among Ideas.

Strategic Thinking 81

Strategic Thinking eBook Guidelines Exercises 81

BrainZooming

MAY 2, 2016

Using even just a few smart tools and techniques, however, you can eliminate these NO’s to a successful innovation strategy and move yourself and your organization to innovative ideas setting you apart from the competition. We’re planning to cover innovation strategy for both individuals and organizations.,

Strategy 40

Strategy Strategy Strategic Thinking eBook 40

BrainZooming

JUNE 18, 2018

Three years hence, is your leadership team challenging itself to think, plan, and innovate strategically to land on the right side of future success? If not, it is time right now to download your free copy of Disrupting Thinking – 13 Exercises to Imagine Disrupting Your Brand Before Someone Else Disrupts You!

Exercises 72

Exercises Disruption Strategic Thinking Strategy 72