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How Vodafone produced service innovation from their marketing campaign

Be-novative

The multinational telecommunication company had novel thoughts for revamping the marketing plans for its youth-focused package, Vodafone You. Notwithstanding their initial objectives, at the end of the successful marketing campaign, Vodafone decided that it was no time to stop. Read more success stories like this in our free ebook.

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3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss

BrainZooming

If there isn’t a standard methodology to project and quantify the innovation strategy impact, it would be a better use of their time to develop one, rather than launching a disruptive CYA effort. #3. Are you making the best use of customer input and market insights to deliver innovation and growth?

Strategy 117
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Design Thinking Tools: how to use them to solve complex problems

mjvinnovation

Ideation: collaborative brainstorming sessions with the help of tools to create innovative solutions. Desk Search: search for information on the project’s theme from different sources: websites, books, magazines, blogs, articles, etc. Ideation Tools. Analysis and Synthesis Tools.

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Innovation Tools and Techniques – Do they make an Innovation Expert?

BrainZooming

One type of innovation expert knows a great deal about innovation tools and techniques that propel ideation to new heights. Facilitating innovation ideation is an art and a science that isn’t easy to do. Yeah, I think if you are serious about becoming the best possible Ideation facilitator, you are one kind of Innovation expert.

Tools 40
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Measuring Innovation Performance

Download this eBook to learn about the 5 basic principles that guide every successful innovation process. Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival?

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From end to end: why the union of Design Thinking and Agile has been so successful

mjvinnovation

As a rule, the corporate scene is full of uncertainties: Will this project work? Redirect the project according to the objective of the business. Provide product experimentation from the first phase of the project. Agile meets market and business needs, delivers high quality quality results through high productivity.

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3 Steps of Data Science to apply in your company

mjvinnovation

Download our ebook now to understand the impacts on the market. Ideation: we will raise ideas in brainstorming sessions, list them and prioritize them, with the participation of representatives of end-users and other stakeholders involved. Besides, we must use agile methodologies, which work very well for this type of project.

Data 40