Reframe the Problem by replacing Logic with Emotion
Destination Innovation
FEBRUARY 23, 2017
In business we are trained to be analytical. We respect data, targets, percentages, market shares and ratios. MBA students analyse case studies with detailed spreadsheets. We frame problems in terms of metrics and numbers. For example we might ask: How can we increase sales by 10%? How can we double brand awareness in our target market? How can we reduce the time to develop new products from 10 months to 6 months?
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