Zero to One, vs. one to 1,000
Idea to Value
MARCH 14, 2022
People often forget that in order for an innovation to be successful, it needs more than just to be created. Inventing something is hardly ever enough. Instead, it needs to reach scale. You can think of the creation, invention or discover of the innovation as the first step, starting at zero. After all, even the very best ideas start out ugly and need time, effort and resources to be iterated and molded into something with value.
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