5 Ways to Avoid Innovation Theater
FEBRUARY 3, 2020
Anyone reading the typical startup-world commentary about Innovation Theater might be tempted to make one of two assumptions. First, big companies are clueless about how to innovate. Second, they must be screwing up innovation on purpose – playing a cynical game just to convince outsiders (stakeholders, media, etc.) of what is in fact a flimsy, skin-deep effort to change.