Paul Hobcraft

NOVEMBER 29, 2016

Credit: Acacia Communications. I wrote this recently in a post entitled “ Bringing New Innovation is Stretching the Mind “ It opened with this view: “There is a profound shift taking place, relating to innovation. Increasingly we are seeing a growing dissatisfaction on the impact that innovation is having; in growth, in returns, in market and customer impact.

Innovation 204

Innovation Collaboration Disruption Marketing 204

Jeffrey Phillips

NOVEMBER 29, 2016

In my Twitter stream yesterday I found this nice article by Michael Schrage entitled Embrace your ignorance. His slightly provocative title is meant to signal that perhaps you live in a self-satisfied bubble of assumed intelligence and knowledge about your customer, when in fact you should be happy to be humble about your ignorance, and act accordingly.

Big Data 123

Big Data Innovation Data Survey 123

Boxes and Arrows

NOVEMBER 29, 2016

Tree testing is an effective technique for evaluating navigation and taxonomy. In an environment devoid of visual design and cues, tree tests are useful for assessing existing site navigation and proposed site structure changes. Using my kitchen, I devised a plan to test the findability of my kitchen’s spices and pantries. Card sorts versus tree tests.

Design 92

Design Change Groups Training 92

Board of Innovation

NOVEMBER 29, 2016

It’s hard to maintain innovation. Giants like Polaroid, Nokia and Yahoo all had it in their DNA and still ended up with obsolete core products and failing businesses. Even Apple, which seems to turn everything it touches into gold, is having difficulties to stay innovative. Its newest device (the Apple Watch) is selling badly: the first underperforming product the company’s.

Strategy 70

Strategy Strategy Innovation 70

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Innovation Excellence

NOVEMBER 29, 2016

Most innovations are only as good as their weakest link. The Samsung Galaxy Note 7 may have been a great phone, full of new innovation, but most of us will never know. Obviously, that is an extreme example, but a great many innovations are let down, albeit to a lesser extent, by a weak link.

Innovation 61

Innovation Examples Design 61

Board of Innovation

NOVEMBER 29, 2016

It’s hard to maintain innovation. Giants like Polaroid, Nokia and Yahoo all had it in their DNA and still ended up with obsolete core products and failing businesses. Even Apple, which seems to turn everything it touches into gold, is having difficulties to stay innovative. Its newest device (the Apple Watch) is selling badly: the first underperforming product the company’s.

Strategy 40

Strategy Strategy Innovation 40

Svava

NOVEMBER 29, 2016

Selfie Jobs Leveraged the Power of Idea Hunt.

Marketing 40

Marketing Innovation 40

Michael Roberto

NOVEMBER 29, 2016

Khadeeja Safdar reported in the Wall Street Journal this week about CEO Art Peck's efforts to turn around apparel retailer The Gap. According to the article, "The Gap Inc.'s market value has shrunk to about $10 billion, from roughly $40 billion at its 2000 peak. Revenue has stalled at about $16 billion—flat from a decade ago." The Gap owns several retail chains (including Banana Republic, Gap, and Old Navy).

Strategy 23

Strategy Strategy Competition Creativity 23

Svava

NOVEMBER 29, 2016

As a Result, they Innovated Their Marketing.

Marketing 40

Marketing Innovation 40