February, 2014

Guerrilla Usability at Conferences

Boxes and Arrows

Does your company have display booths at trade shows and conferences? Typically, these are marketing-dominated efforts, but if you make the case to travel, working the booth can be used for user research. Here’s how I’ve done it. Positioning and justification.

Working with Startups

Innovation Leader

Innovation Leader’s Q1 “Peer to Peer” report explores the ways that leading companies are tracking, investing in, and partnering with entrepreneurs and disruptive startups in their industries. Download the 25-page PDF…

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A Very Good Year for Good Men

CorporateIntel

I started writing for The Good Men Project in its second year of life, offering to share some of my thoughts on business, creative leadership, and management also published on my own blog. In its third year I joined the board of directors and became a strategic advisor to the CEO.

Interview with Founders Grid

Business Innovation Design

Merging Design Thinking and Business Thinking with Jeffrey Tjendra, DEO of Business Innovation by Design. Jeffrey, please introduce yourself… I’m Jeffrey Tjendra, design executive officer (DEO) of Business Innovation by Design. We guide businesses on what and how to innovate and grow using a new knowledge model I created combining design thinking, business thinking, and futures thinking. This is me and the consultant’s hat that I put on.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Joker was a Leader

Bill Fischer

The great leadership genius Sid Caesar has died He wasn't a leader, he was a clown! So are many "leaders" I know Ha, ha, ha Clown, maybe? Comic genius, for sure. But, there was nothing foolish about his leadership skills or insights! What does it take for a sponsor of a

Evolving a Creative Workplace: Step 8

Boxes and Arrows

That old cliché isn’t true: all good things don’t have to come to an end. It’s possible to prepare your team for ongoing success and growth, but you have to be smart about how you do it. In this series I’ve shared what’s worked for us at Intuitive Company.

More Trending

General Mills Shares Learnings on Open Innovation

Innovation Leader

Mike Helser, head of the General Mills Worldwide Innovation Network, shares what the consumer packaged goods company has learned from its open innovation experiences

Inside Xerox’s ‘Dreaming Sessions’ With Customers

Innovation Leader

Xerox felt R&D needed to be better-connected to customers. The result was the “Dreaming Session,” which brings researchers together with Xerox’s customers

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Five Reasons You Shouldn’t Launch a Startup Accelerator

Innovation Leader

Want an innovation injection? Start an accelerator. At least, that seems to be the thinking at a growing number of companies, from from Barclays to Volkswagen to Disney

Tracking the Corporate-Supported Startup Accelerators

Innovation Leader

Major players like Disney, Airbus, and Deutsche Telekom have all launched their own accelerator programs to attract entrepreneurs working on ideas related to their businesses

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How To Create A Movement To Drive Transformation In Your Company Or Industry

Speaker: Greg Satell

Everybody has something they’d like to change, whether it is a problem in their organization, their industry, their community or society at large. But how can you get your ideas for change to take hold beyond a small circle of likeminded people? What you need is a cascade: small groups that are loosely connected but united by a common purpose. When they synchronize their collective behavior as networks, they become immensely powerful. A business model is disrupted, an industry is remade, the preceding order is no more and the world is transformed.

How Trek Bicycle Corp. Built Its Innovation Scorecard

Innovation Leader

Trek exec Chad Manuell says the bike company's leadership wasn't happy with any of the innovation metrics or scorecards they'd seen

Why Big Corps Can’t ‘Act like Startups’

Innovation Leader

Just act more like a startup! Break the rules! Easier said than done, writes Julia Austin, the former VP of Innovation at VMWare

GM on the Skills You Need to Manage Disruptive Innovation

Innovation Leader

General Motors R&D executive Clay Phillips talks about how the automaker is retooling research and development in the wake of bankruptcy

The Joker was a Leader

Bill Fischer

The great leadership genius Sid Caesar has died He wasn't a leader, he was a clown! So are many "leaders" I know Ha, ha, ha Clown, maybe? Comic genius, for sure. But, there was nothing foolish about his leadership skills or insights! What does it take for a sponsor of a

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

We Don’t Research. We Build.

Boxes and Arrows

The following is a composite of experiences I’ve had in the last year when talking with startups. Some dialog is paraphrased, some is verbatim, but I’ve tried to keep it as true as possible and not skew it towards anyone’s advantage or disadvantage. As professionals in the user-centered design world, we are trained and inclined to think of product design as relying on a solid knowledge, frequently tested, of our potential users, their real-life needs and habits.

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