article thumbnail

Masters of Marketing 2023: It’s Time to Stop Thinking B2B and B2C Marketing are Different 

Brunner

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” a comprehensive marketing strategy that includes a mix of channels such as social media, email marketing, and content marketing.

article thumbnail

Mastering the Art: Using Organizational Culture for Business Agility and Resilience

Leapfrogging

It shapes the work environment, influences decision-making, and ultimately drives employee engagement and satisfaction. A culture that is adaptable, innovative, and collaborative can better withstand market fluctuations and respond to challenges swiftly and effectively. This can be done through surveys, interviews, and focus groups.

Agile 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

article thumbnail

How to Properly Engage with Customers to Receive Meaningful Insights

Moves the Needle

Dominance of traditional market research is one of the biggest obstacles in achieving “customer centricity.” To further emphasize this, I recently filled out a lengthy survey that compared various credit card scenarios – several pages of 3 column, 12 row options. Engage with Your Customers Differently .

article thumbnail

How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

article thumbnail

Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.

article thumbnail

Cultivating Success: Exploring the Link Between Organizational Culture and Business Performance

Leapfrogging

Unpacking Organizational Culture Defining Organizational Culture Organizational culture embodies the collective values, beliefs, and principles of organizational members and is a product of such factors as history, product, market, technology, strategy, type of employees, management style, and national culture.

Culture 100
article thumbnail

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

article thumbnail

2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

article thumbnail

Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.