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The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Brunner

At Brunner, we think of content strategy as the foundational guide for creating, distributing, and managing strategic content to meet specific business and marketing goals. How can content strategy affect our daily lives as marketers? It plays hand-in-hand with search engine optimization. What is content strategy?

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3 Questions You Need to Ask Before Creating an Innovation Roadmap

Leapfrogging

Initially, Larry Page and Sergey Brin were opposed to creating an advertising-funded search engine, but after pressure from investors it became clear they needed to embrace the monetization strategy. An Innovation Roadmap can be an artistic rendering or a structured approach using tables and charts from spreadsheets.

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The Importance of Listening When Developing a Product Roadmap

Anaqua

In developing the Anaqua 2022 roadmap for our AQX IP management platform, we listened to our customers, listened to the market, then we worked directly with our customers through two rounds of interviews, sharing and refining our thoughts with them, and listened again. The product roadmap process at Anaqua is always iterative.

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Technical Review: A Trusted Look Under the Hood

TechEmpower Innovation

Other common scenarios that we’ve seen: Scaling and new markets: Your company and product are established, and now you’re scaling or going after new markets. Keeping up with the competition: You’re a market leader in a fast-growing field. It’s written for a business leader, not an engineer.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Top Strategies to Prioritize Features for Innovation Teams

IdeaScale

Innovation team members have to deal with the needs of users, finances, and marketing all at once. And now they have to figure out which features should be prioritized for their innovation roadmap, too? The Highly Recommended Models for Choosing the Best Features for Your Innovation Roadmap. Innovation management is a tough job.

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Using End-to-End Visibility to Scale and Streamline Automotive Production

Planview

Secondly, tech companies boast unparalleled proficiency in software development, yet their lack of access to the required vehicles hampers their ability to fully capitalize on market opportunities. This includes anticipating changes in demand, technology, or market dynamics and adjusting methods accordingly.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.