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Book in Brief: Digital and Marketing Asset Management

Boxes and Arrows

Editors’ note: The second “Book in Brief” feature here on Boxes and Arrows is from Theresa Regli’s Digital and Marketing Asset Management: The Real Story About DAM Technology and Practice. This digital media expansion creates a challenge for consumers and enterprises alike. Enterprises have a similar but much broader wish list.

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You can't burn data

Jeffrey Phillips

This comparison was strong enough to lead Wired magazine to define data as the new oil in a magazine article some years ago. Similarities I'm not a data scientist, but I did start my career developing enterprise systems and worrying about the value and quality of data that flowed through those systems.

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Diamonds in the Rough – How To Discover More Innovative Business Ideas For Your Enterprise

Qmarkets

Instead many frameworks exist that allow for better judgments, such as Eric Ries' “The lean startup” hypothesis, the “Business generation canvas” of Alexander Osterwalder & Yves Pigneur or the CO*STAR methodology of EDG – even for products outside your home market. For him, the number of users of a product is much more important.

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Thought Leader and Influencer Interview with James Kerr, Principal, Indispensable Consulting

Thinkers360 - Thought Leader Interviews

His work is featured in a variety of business magazines, including Fast Company, BusinessWeek, and Bloomberg. In this edition, we speak with James Kerr , Principal at Indispensable Consulting, one of today’s foremost authorities on leadership and company culture.

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Schindler Announces Successful Nationwide Deployment of Qmarkets Idea Management Platform

Qmarkets

This success can be attributed to the promotional efforts of Schindler, who employed a variety of promotional techniques to encourage participation, including newsletters, magazines, flyers, and SMS texts. Marketing Manager, Qmarkets. For press inquiries please contact: Mr. Elliott Wilkins. elliott.wilkins@Qmarkets.net. +44

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Journal Article: Big Data in Innovation Management

ITONICS

Summary: Today, innovation management is an important instrument for companies to remain competitive and successful in rapidly changing markets. Finally, the data-based environmental scanning system will be discussed as an opportunity for small and medium-sized enterprises and as a solution to the challenges identified in advance.

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Journal Article: Big Data in Innovation Management

ITONICS

Summary: Today, innovation management is an important instrument for companies to remain competitive and successful in rapidly changing markets. Finally, the data-based environmental scanning system will be discussed as an opportunity for small and medium-sized enterprises and as a solution to the challenges identified in advance.