Entrepreneurship Ideation Marketing Product Development 
Leapfrogging
FEBRUARY 9, 2024
Each plays a pivotal role in nurturing startups through their life cycle from ideation to scaling up and potentially becoming industry leaders. These young companies thrive on adaptability, a drive for growth, and often, a technology-based solution that disrupts existing markets or creates new ones.
Idea Champions
AUGUST 21, 2020
The best of these will guide AT&T's development for years to come." - Robert Rubin, Product Development, AT&T. Extremely engaging and enlightening brainstorming sessions." - Karen Lazan, Marketing Director, Pfizer. Brush, Chair: Entrepreneurship Division, Babson College.
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eZassi
FEBRUARY 13, 2018
He comes from a background in food and agriculture entrepreneurship, which most recently includes co-founding a company that uses insects to upcycle food waste into animal feed. Karen Stanton , Global Marketing & Branding Director at International Flavors & Fragrances. Expertise in startups and multinational environments.
Fehmida Kapadia
JANUARY 3, 2018
Paradigms of product development have shifted significantly in the last decade. The key tenet of agile and lean development is to quickly and iteratively build?—?test?—?learn. To reduce cost and time associated with the product development cycle, we have to start engaging with our customers early.
Leanstack
SEPTEMBER 12, 2019
Adopting a fundamentally new product development process is no different. We spend too much time building barriers during ideation with heavyweight processes like business planning, for instance. We, for instance, know certain activities are good for us like eating healthy, exercising regularly, and saving money. Less is more.
Idea Champions
APRIL 11, 2024
Brush, Chair: Entrepreneurship Division, Babson College "The Idea Champions team brings a creative, energetic and fun approach to idea generation. The learnings from that session instantly changed the way we run our ideation sessions -- both internally and externally with our clients.
Matthew Griffin
MARCH 23, 2015
The billion dollar startup was once the stuff of myth but now they’re everywhere, backed by a bull market and founded on new, disruptive digital technologies and business models which make their speed of operation, rate of innovation and reach that much greater. Their idea solves an existing, mass market problem.
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