IdeaScale
OCTOBER 22, 2019
Through this strategy, you can also develop permanent solutions for fixing some of your organization’s most pressing problems. Kanban allows you to visualize your entire workflow chain: from seed stage ideation, prototype development and market validation, down to manufacturing, post-production, scalability, and expansion.
Planview
JANUARY 31, 2022
A core part of this focus and commitment is serving ESOs as they work to streamline their product and customer strategy and adapt to meet the varying needs of their customers. Below we outline four critical challenges that ESOs are facing, and how to solve them: ESOs Must Serve Two Masters: Profits & Product Adoption.
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Boxes and Arrows
JANUARY 7, 2013
The Marketing Stakeholder Interview. Marketing stakeholders. Marketing stakeholders (such as marketing executives and most product managers) are usually responsible for promoting the company’s brand, identifying new market opportunities and products that could address them, or both.
Jeffrey Phillips
JUNE 11, 2019
Finally, I'll address some thoughts on how to fix it. By why I mean a good strategy that defines where they want to compete, what they hope to win. Too many firms are too focused on the short term, locking in and protecting the market share and product portfolios that they have.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
Most of the tools that are used place emphasis on delivering product features, not about solving the customers pain points. Historically, marketing teams use this tool as an anchor to ensure messaging resonates with customers. How to create an effective value proposition. How to use it as a cross-functional alignment tool.
Innov8rs
FEBRUARY 13, 2023
How to deal with this tension? How to get internal stakeholders to understand what’s happening outside? In fact, a few years ago, the company created i2M, or “Innovation to Market”, an incubator for digital ventures. How to overcome this hurdle and ensure support? How To Bring The Business Along?
Boxes and Arrows
JANUARY 7, 2013
The Marketing Stakeholder Interview. How would you like to be involved in the rest of the project, and what’s the best way to reach you? Marketing stakeholders. Who are your customers and users today, and how do you want that to be different in five years? How does this product fit into the overall product strategy?
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