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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

This creates a challenge for healthcare marketers who need to generate demand but now have lost their ability to track and report on their campaigns. Building a new way to measure marketing impact To deal with this challenge, a collaborative team at Brunner has started building a system to replace media performance reporting.

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30-Year Perspective: Seven Traits of Successful Digital Marketers

Brunner

This year marks the 30th anniversary of my working in the ‘internet’ industry. A week later, we were two 20-something kids showing this crude internet browser-based “solution” to the board of directors of what would eventually become one of our region’s first corporate intranets. That was probably part of it. Or was it something else?

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What the Cannabis Business Needs in Order to Thrive

Business and Tech

Our panel of experts discusses the political, technological, social, and educational resources the cannabis industry needs to succeed. Finding technology solutions that allow dispensary owners to focus on running their businesses effectively is key to succeeding as competition heats up in the industry.

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Key Takeaways from April’s Open Innovation Summit

IdeaScale

Yet that failure brought together an enormous number of civic leaders, industry stalwarts, and hungry entrepreneurs to ask what the city could do differently. Encourage your team to broaden their horizons and to constantly update their knowledge base and skill set so when an opportunity comes along, they can grab it.

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Growing a Business in the UAE: A Guide

The Human Factor

This article delves into the various aspects of growing a business in the UAE, highlighting the opportunities, challenges, and the role of franchises in this dynamic market. The country’s major cities, Dubai and Abu Dhabi, are home to world-class ports and airports, facilitating seamless connectivity to global markets.

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Imaginatik Charts the True Path-to-Value for Breakthrough and Continuous Innovation Management

Imaginatik

BOSTON – March 1, 2018 – Today Imaginatik, the #1 ranked leader in corporate innovation management according to Forrester Research, announced a major update to its industry-leading Innovation Central software aimed at enabling enterprises to maximize their ROI from breakthrough and continuous innovation programs. Press Contact. Devan Bahr.

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How AI can Deliver Sales Innovation

Tullio Siragusa

Innovation in the sphere of sales and marketing is probably the greatest opportunity of our time in any industry. As all markets indirectly depend on sales, there is no other growing innovation that has received hype more than (AI) artificial intelligence. Technology is leading the way towards innovation in sales and marketing.