article thumbnail

Brunner, HIRI Partner to Offer Marketing, Industry Solutions 

Brunner

Home Improvement Research Institute Picks Brunner for New Strategic Partner Program Navigating the ups and (unfortunate) downs of the home and building products industry is part of our DNA here at Brunner. “Brunner shares our same mission to make a positive impact in the home improvement industry. .

article thumbnail

AI And Innovation Will Play A Pivotal Role In The Healthcare Industry, How?

IdeaScale

No doubt, one of the most important industries today is the healthcare industry. According to reports, the global healthcare industry is estimated to be $7.9 On the other hand, the North America healthcare market is about $1trillion comprising of 12.5% of global healthcare market share.

Industry 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The New Rules of Marketing Across Channels

Harvard Business Review

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse.

Marketing 134
article thumbnail

Discontinuous Innovation: Transforming Industries & Creating New Markets

Qmarkets

Discontinuous innovation represents a seismic shift in how industries function and evolve. By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers!

article thumbnail

What Innovators Who Create New Markets Do Differently

Harvard Business Review

Nondisruptive creation is when you create a new market without needing to tear down or displace others or your own business. There are no failed companies, lost jobs, or destroyed markets in its wake, opening a path to innovation where business and society can better thrive together.

Marketing 127
article thumbnail

Why Mission-Critical Industries Need Custom Industrial Data Platforms

Acuvate

Every significant industrial advancement in human history was propelled by a catalyst that unlocked new productivity levels. In the early 19th Century, the steam engine began the first industrial revolution. In the years since, modern power sources and the arrival of computers added further gains to human industrial output.

article thumbnail

The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.

article thumbnail

New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

article thumbnail

How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

article thumbnail

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

article thumbnail

Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

article thumbnail

Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. where should you start?

article thumbnail

2021 Dresner Advisory Services Business Intelligence Market Study

Industry and Vendor Analysis. Business intelligence is the technological capability to include BI features and functions as an inherent part of another application. You’ll learn: Analysis and Trends on Business Intelligence Users. Importance of Business Intelligence.

article thumbnail

How AI Can Radically Change Your Business

That's why it is so important to be on top of the cutting edge solutions available in the market. Artificial Intelligence has become a massive force that's to be reckoned with, as it's quickly transforming the landscape across multiple industries. Today, they come in the form of AI-based tools.