Ten Questions to Answer Before Using Social Tools for Product Innovation

Innovation Excellence

Social media is incredibly effective for conveying marketing messages and for receiving rapid customer feedback. The effectiveness of social media for outbound marketing activities, i.e. getting the news out about new products offerings, and interacting with customers, is well known.

Open Innovation: A 2014 Research Agenda

Open Innovation

One of the main goals of the Chesbrough/Vanhaverbeke/West 2006 book was to shape the research agenda of the open innovation. Our final chapter was immodestly entitled “Open innovation: a research agenda” (West, Vanhaverbeke and Chesbrough, 2006). Open Social Innovation.”

World Open Innovation Conference 2015: Final Program

Open Innovation

Thu 10:30 AM (Salon D): Modes of Open Innovation; Moderator: Marcel Bogers Mehdi Bagherzadeh and Sabine Brunswicker Mix and Match: Preferred ‘Mix of Open Innovation Modes’ for Solving Innovation Problems Roberto Camerani, Stefano Denicolai, Monica Masucci and Giovanni Valentini The Interplay of Inbound and Outbound Open Innovation and its Impact on Firm Performance Saumya Amarasinghe, Kenneth Husted and Frank Siedlok How Revealing is Revealing?