2001 Disruption Industry Marketing 
Idea Drop
NOVEMBER 15, 2017
Christensen, the term ‘ disruptive innovation ’ refers to a new entrant into a market who eventually disrupts and outperforms the established players. The process begins with a new company addressing a gap in the market, where a segment of the population has traditionally been overlooked. Coined by Clayton M.
Destination Innovation
OCTOBER 22, 2015
Business commentators and writers commonly quote Kodak as an example of a company that was destroyed by disruptive innovation. The usual message is that the big company was just too slow and complacent to react to the obvious tsunami that digital photography represented for the film industry. The facts are dramatic.
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Collective Innovation
APRIL 18, 2017
The story of drones is much like the story of any other disruptive innovation. These proved helpful in the Gulf War and by 2001 the technology had advanced to the point that the drones could be outfitted with Hellfire missiles. Drones do an awful lot for various industries, but there are some overriding concerns.
Daniel Burrus
AUGUST 26, 2015
In 1983, I identified digital disruption as one of twenty technology-driven Hard Trends that would increasingly shape the future at an exponential rate, and at the same time drive economic value creation. Today, as more and more industries and businesses become disrupted, it is important to understand that digital disruption happens in waves.
Moves the Needle
MARCH 1, 2023
The memo that started it all sounds more like modern product marketing than product management, but your mileage may vary. The primary function was to serve as the bridge between Engineering and Marketing. Ken Beer was the Director of Product Management and reported into the Marketing department. I had never heard of Agile.
Jeffrey Phillips
OCTOBER 24, 2017
I'm a big believer that success in life, as in innovation, is about understanding the future and bringing products and solutions to the market just as the market realizes its needs. In other words, the journey from here to there is a straight line with few disruptions or deviations. As many of you loyal readers know (thanks Mom!)
PlanBox Innovation
AUGUST 31, 2021
In 2001, the Agile movement suggested a new way of approaching that work more efficiently. The digital revolution has decimated entire industries and forced wholesale transformations. In the late 1990s, as the Age of the Customer was in full bloom, it was clear that the old ways of working were no longer going to cut it.
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