The Gremlin Strategy, or How to Ward Off Disruption
Matthew May
JUNE 26, 2015
Brian was a frequent visitor to Toyota’s Los Angeles campus during my tenure there as an advisor from 1999–2006. Brian would begin his story with how he was personally disrupted, in fact blindsided, by, of all things, one of his daughter’s kindergarten projects. Enter what I call the “Gremlin” strategy.
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