Innovation Insights from Jeff Bezos and Amazon
Destination Innovation
MAY 17, 2016
Traditional bookstores responded with their own websites but none was as appealing, as agile or as successful as Amazon. After the dot.com crash in 2000 Amazon found itself with excess IT capacity in its data centres. Yet that is what they did in 2007 with the launch of the Kindle. Amazon.com went public in 1997.
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