Interview with Dr Simone Ritter: how variety sparks new ideas
Idea to Value
FEBRUARY 21, 2016
In the video interview above, I find out some “surprising” insights from her recent 2014 research. This is why even after brainstorming sessions, it’s usually the safest and least interesting ideas which are taken forward. Highlights. BBC HORIZON The Creative Brain. How Insight Works. Müller, B. van Baaren, R.
Let's personalize your content