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Return on investing in social sustainability

Norbert Bol

Nowadays, many companies engage in social causes that are aligned with the social concerns of their customers. In the November edition of the Strategic Management Journal Fosfuri et al. 2015) show the effects of social event sponsorship in relation to the timing of new product release, product lifespan and pricing.

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Do we really care about (artificial) intelligence?

Norbert Bol

This is not a real surprise as Artificial Intelligence learns from data that we put in the system and as big companies are leading the innovation they are probably more concerned about their business model first. United Nations (2015), Transforming our world: The 2030 Agenda for Sustainable Developmen t. Norbert Bol. Literature.

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Sustainable innovation: innovation driving sustainability

Norbert Bol

Companies have a responsibility for the environment and society, but on the other hand companies cannot resolve all the environmental and social problems in the world. Successful companies however view sustainability as one of the biggest trends that will shape the future and use sustainability as an innovation tool. Literature.

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Learning from green innovation failures

Norbert Bol

In a recent article (Wicki, 2015) there is an interesting insight of a failed green innovation and the lessons that can be drawn from this example for those who want to seize business opportunities in the green economy. StrategyBlogs (2015). Sustainability is increasingly seen as a driver for innovation. Norbert Bol. Literature.

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Overcoming passive resistance to innovation

Norbert Bol

The development and introduction of new products are important for the long term success of a company. In the December 2015 edition of the Journal of Economic Psychology there is an interesting article about passive innovation resistance (Heidenreich & Kraemer, 2015). This behaviour is not always rational. Norbert Bol.

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What’s driving eco-innovations?

Norbert Bol

There is an interesting article in press (Hojnik & Ruzzie, 2015) about the drivers of eco-innovations also known as environmental innovations and green innovations. The upcoming article (Hojnik & Ruzzie, 2015) is based on 155 studies on drivers of eco-innovations. Norbert Bol. Literature. Hojnik, J., & Ruzzier, M.

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The role of social media in a crisis

Norbert Bol

Companies that are engaged only in one-way online communication are perceived to be impersonal and therefore fail to demonstrate commitment and care in times of a crisis, while companies that actively engage with audiences can provide a personal touch in their crisis communication that can turn around negative opinions. Bibliography.