Why you can’t trust surveys: The Response Bias(es)
Idea to Value
MARCH 30, 2022
Especially when it comes to asking people what they think or feel about a topic, which so often happens in new product development and innovation. Let us look at a classic example: The United States 2016 election. This trait seems to be especially strong in cultures that value collectivism and prefer to avoid uncertainty.
Let's personalize your content