Balancing your innovation portfolio: Does the 70-20-10 rule still apply?
Idea to Value
NOVEMBER 28, 2022
The best research I have come across to answer this was done by Innovation Leader ‘s Benchmarking Innovation Impact 2018 report. Innovation Leader even did a follow-up survey in 2020 to re-benchmark the results, and in 2020 the ratio was around 48-26-26. So what is the best new ratio for companies. Well, that depends.
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