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3 Reasons You Can’t Have a Nice Social-First Content Marketing Strategy

BrainZooming

What is the insight I’m not seeing that could make our content marketing strategy make sense?” ” An attendee at the 2018 Social Media Strategies Summit conference in San Francisco made that comment. She can’t change either of the first two strategic expectations.

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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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Can Brands Meet the Challenge of Achieving a Sustainable Innovation Strategy?

IdeaScale

Overview: Sustainability approaches and innovation strategy go hand-in-hand, yet too often are seen as separate targets. A recent study determined that it was responsible for eight million deaths in 2018, both in terms of aggravating other causes such as cardiopulmonary disease and directly. Sustainability, ESG, and Innovation.

Strategy 130
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UX Design Careers in 2018 and Beyond: The Future of the UX Designer

Boxes and Arrows

With a significant spike year-to-year, the median salary in 2018 is $93,000 in the States, with the coasts offering the highest paying positions. Onward Search provides a useful overview of the UX design job market in infographic format. If we go by the stats, the market for UX designers could not be hotter.

Design 93
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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.

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What’s New In Corporate Innovation 11 January 2018

Imaginatik

This article demonstrates how the Jet.com acquisition has given Walmart access to a whole new, upmarket clientele – including the $600bn annual millennial consumer market – and also strengthened their e-commerce operation. This type of “ecosystem thinking” is smart innovation strategy that corporates would do well to emulate.

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5 Innovation Trends of 2018 that will Disrupt the Corporate Landscape in 2019

Qmarkets

2018 has very much been a year of “epic partnerships”. The conservative micro-adjustments to market changes and extensive research measures employed by large corporations has, in turn, meant that specialized startups are being increasingly sought after for their ‘predictive’ qualities. Let’s dive in!

Trends 74