2020 Advertising Change Strategy 
Brunner
MAY 17, 2021
Background to Apple’s latest change . Apple’s announcement In June of 2020 helps us understand this change. Apple’s announcement In June of 2020 helps us understand this change. The change also makes this option clearer for the user. higher than in February 2020. . Now What .
Brunner
NOVEMBER 22, 2019
If you’re a B2C retail brand, chances are eCommerce is a priority, but how strong is your social commerce presence when it comes to a 2020 marketing plan? As eCommerce continues to sky-rocket, social commerce is revving its engines in preparation to change the face of retail as we know it. while only opening 3,446.
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Daniel Burrus
MAY 25, 2022
Consumer behavior has been dramatically altered since the global pandemic of 2020 first started, and we are not going back! Because we are armed with greater comfort in using digital tools to shop and buy, physical stores need to embrace a digital-first strategy to elevate their in-store retail experiences.
Brunner
DECEMBER 3, 2019
As features that provide consumers with more control over their data and restrict advertising continue to roll out, it’s more important than ever for brands to provide a personalized and interactive experience that feels authentic and is useful. By 2020, AR is expected to reach more than 120M monthly users in the US alone (Facebook IQ).
Brunner
SEPTEMBER 10, 2020
However, the groundswell of cultural and social change in 2020 has underlined the debate for any brand manager – “should I respond?” “How Moreover, brands should reevaluate evergreen growth strategies to ensure alignment with consumer expectations and trends, per McKinsey.
Brunner
SEPTEMBER 10, 2020
For those struggling, the initial reaction may be to reduce or cut advertising for the remainder of 2020, but doing so could drastically impact a brand’s success in the long term. Doing so will allow them to respond to changes created as new consumer habits are formed. . One great example of this is Pine-Sol.
Thinkers360 - Thought Leader Interviews
OCTOBER 29, 2022
She is featured in the Special Reports of Thinkers360: 150 Women B2B Thought Leaders You Should Follow in 2022, 100 B2B Thought Leaders and Influencers You Should Follow in 2021, and in the annual recognition Top 50 Global Thought Leaders and Influencers on Startups (May 2020). I’m also an expert in LinkedIn & online events.
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