Brunner

DECEMBER 3, 2019

As features that provide consumers with more control over their data and restrict advertising continue to roll out, it’s more important than ever for brands to provide a personalized and interactive experience that feels authentic and is useful. By 2020, AR is expected to reach more than 120M monthly users in the US alone (Facebook IQ).

Tools 40

Tools Trends Survey Examples 40

Brunner

SEPTEMBER 10, 2020

However, the groundswell of cultural and social change in 2020 has underlined the debate for any brand manager – “should I respond?” “How Moreover, brands should reevaluate evergreen growth strategies to ensure alignment with consumer expectations and trends, per McKinsey. Brands navigating social media controversy is nothing new.

Culture 74

Culture Report Marketing Survey 74

Brunner

NOVEMBER 22, 2019

If you’re a B2C retail brand, chances are eCommerce is a priority, but how strong is your social commerce presence when it comes to a 2020 marketing plan? Facebook’s advertising platform is the main driver for their social commerce business. Enables online retailers to reach new markets and audiences with targeted advertising.

Industry 40

Industry Change Technical Review Trends 40

Brunner

MAY 14, 2020

So far in 2020, Twitch has recorded 277 billion minutes watched, which is already almost half as many minutes watched in the entire 2019 year (660 Billion). As of March 2020, Twitch had over 5 million active streamers across a variety of video games, talk shows, game shows, and a popular segment called “Just Chatting.” What is Twitch?

Video 40

Video Software Review Marketing Collaboration 40

Brunner

MAY 31, 2019

economists predict another recession is due by the end of 2020, according to a survey from the National Association for Business Economics last year. If you ask Jeff Shill, the creative director at ad agency Brunner, that means building a marketing strategy heavy on emotion. Some stop advertising. Two-thirds of U.S.

Marketing 40

Marketing Technical Review Company Creativity 40

Thinkers360 - Thought Leader Interviews

OCTOBER 29, 2022

She is featured in the Special Reports of Thinkers360: 150 Women B2B Thought Leaders You Should Follow in 2022, 100 B2B Thought Leaders and Influencers You Should Follow in 2021, and in the annual recognition Top 50 Global Thought Leaders and Influencers on Startups (May 2020). I’m also an expert in LinkedIn & online events.

Leadership 52

Leadership Tips Video Report 52

Brunner

JANUARY 5, 2024

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Read on to learn what it is, how it works — and if it could be right for your marketing strategy. How Does Retail Media Advertising Work? billion in 2020 to $45.38

Software Review 52

Software Review Data Marketing Report 52

Brunner

SEPTEMBER 10, 2020

For those struggling, the initial reaction may be to reduce or cut advertising for the remainder of 2020, but doing so could drastically impact a brand’s success in the long term. Even before the pandemic, CPG brands were testing this strategy. One great example of this is Pine-Sol.

How To 53

How To Video Tools Data 53

Thinkers360 - Thought Leader Interviews

MARCH 8, 2024

In 2020, I opened my company as Founder/CEO/party-of-one, CJ Young Consulting, LLC. com For advertising and sponsorship opportunities, please contact info@thinkers360.com This is a passion of mine and does not feel like work, but my calling. Contact us to discuss any of your project needs at info@thinkers360.com

Leadership 52

Leadership Marketing Project Management 52

Thinkers360 - Thought Leader Interviews

AUGUST 18, 2023

Thinkers360: Tell us a bit about your background and areas of expertise JCG: I am French and British; I have been living and working in London in the UK since 1993, and I established Corix Partners over 10 years ago to help C-level executives with their cybersecurity strategy, organization, and governance challenges.

Handbook 52

Handbook Leadership Industry Report 52

Tullio Siragusa

FEBRUARY 13, 2023

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

Artificial Inteligence 118

Artificial Inteligence Company Competition Trends 118

The Human Factor

FEBRUARY 22, 2021

The new Consumer Privacy Act in California is no longer a novelty considering that it was enacted at the beginning of 2020. Tracking the searches and behaviors of consumers has proven to be an amazing strategy for business growth and customer satisfaction. Even so, many still struggle with accepting and adjusting to the changes.

Marketing 36

Marketing Data Company Meeting 36

The Human Factor

AUGUST 3, 2022

Using more videos in your content marketing strategy is an extremely smart decision. Top 10 benefits of using video content management in your marketing strategy. These solutions contain evaluation metrics and built-in analytics which are ideal for refining your advertising. But how are you going to keep everything in order? .

Video 36

Video Marketing Strategy Strategy 36

hackerearth

MAY 12, 2017

Huge layoffs and millions of dollars in losses drove the company to adopt a business strategy that focused on capabilities. Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. Their producing tons of bricks inside-the-box strategy didn’t work.

Innovation 40

Innovation Disruption Marketing Underperforming Technical Team 40

Brunner

AUGUST 14, 2023

A creative director at Ten United took a chance on a kid who knew squat about advertising. Q: You previously were an associate creative director at Brunner, left for a few years, then rejoined the agency in 2020. Dive headfirst into strategy. She saw creative potential and that was enough. What brought you back? Embrace change.

Creativity 98

Creativity Meeting Collaboration Strategic Thinking 98

Acuvate

MARCH 16, 2023

This significantly improves the ROI of your advertising and marketing campaigns and drives revenue growth. And you adjust your budgets and strategies around these precise and sharp attribution insights. These cookies have allowed marketers to track user behavior online and deliver personalized experiences and targeted advertising.

Data 52

Data Marketing Video Examples 52

Brunner

MAY 9, 2020

On March 25 th , 2020 Brunner co-hosted a webinar with Forrester’s Jay Pattisall, a Forrester analyst, discussing the “Blended Agency Model” which is designed to help agencies effectively adopt collaboration trends that can break silos. Agencies eager to blend with internal partners possess a consultative, client-obsessed mindset.

Collaboration 40

Collaboration Resources Data LEAN 40

Board of Innovation

JUNE 6, 2022

From podcasts and newsletters to blogs, news sites, and thought leaders on social media, here are the business design and innovation resources they’re tuning into for fresh ideas in 2020. Easy-peasy. Check it out Smarter with Gartner Gartner is the world's leading research and advisory company. No time for long reads?

Technical Review 52

Technical Review Innovation Case Study Trends 52