GENDER STEREOTYPES, AGEISM AND WOMEN START-UP ENTREPRENEURS
ImagineNation
JULY 3, 2023
Stereotypes start early, shape women’s journeys to entrepreneurship, and can have a lasting impact on aspirations, confidence, and behaviour. The new Global Entrepreneurship Monitor (GEM) 2021/2022 Women’s Entrepreneurship Report showed that “start-up rates for women dropped by 15% from 2019 to 2020, and held constant in 2021.
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